Vol. 9 No. 1 (2026): APRIL 2026

Articles

• Mapping Social Media Marketing and Sustainable Purchase Intention: Brand Engagement, Sustainable Involvement PRISMA-VOSviewer

  Wanda Yulia Utami, Didik J. Rachbini, Ririn Wulandari, Mas Wahyu Wibowo

  1-11

  • PDF   Article Views: 167 times | Article Downloads: 112 times

• Increasing Purchase Intention Through Emotional Appeal. Brand Ambassador and Brand Image : Study of Brand Awareness Mediation

  Wismawati Wismawati, Muhammad Yasser Iqbal Daulay

  12-25

  • PDF   Article Views: 110 times | Article Downloads: 95 times

• Analysis of Competition Maps, Service Quality, and Customer Movement Behavior of Internet Service Providers in the Special Region of Jakarta

  Hanif Yusuf, Eko Ruddy Cahyadi, Alim Setiawan Slamet

  26-36

  • PDF   Article Views: 101 times | Article Downloads: 93 times

• Optimization of Tourism Experiences to Enhance Revisit Intention: Analysis of Destination Image and Accessibility in Yogyakarta

  Vely Randyantini, Ika Puji Saputri, Ari Apriani, Siti Annisa Wahdiniawati

  37-50

  • PDF   Article Views: 155 times | Article Downloads: 469 times

• The Role of Work-Life Balance and Skills Development on Sustainable Employee Engagement in Hospitals

  Pemi Puji Apriani, Setyo Riyanto, Dewi Nusraningrum, Kasmir Kasmir

  51-61

  • PDF   Article Views: 143 times | Article Downloads: 48 times

• The Effect of Financial Performance and Dividend Policy on the Firm Value of Food and Beverage Companies Listed on the Indonesia Stock Exchange: The Moderating Role of CSR

  Theresa Diaz Maharani, Augustina Kurniasih

  62-74

  • PDF   Article Views: 267 times | Article Downloads: 80 times

• The Dynamics of Employee Roles in Collaborating on the Distribution of ZIS Bank Syariah Indonesia and LAZNAS BSI Maslahat through Digital Platforms

  Phatriakalista Intan Apsari, Yuli Budiati, Rohmini Indah Lestari

  75-82

  • PDF   Article Views: 108 times | Article Downloads: 45 times

• The Impact of Global Value Chain (GVC) Participation on the Productivity of Manufacturing Firms in Indonesia

  Ariiq Arrahman Endito, Mohamad Dian Revindo, Indri Br Situmorang

  83-94

  • PDF   Article Views: 138 times | Article Downloads: 48 times

• Work-Life Balance among Generation Z: The Role of Workload, Social Support, and Work Flexibility

  Rashaky Arya Vito, Aslam Mei Nur Widigdo

  95-106

  • PDF   Article Views: 188 times | Article Downloads: 93 times

• Empowering MSMEs Through Digital Enablement: The Direct Effects of Internet Training, Capacity Development, and Motivation on Business Performance

  Lisnatiawati Saragih, Iwan Firdaus

  107-118

  • PDF   Article Views: 71 times | Article Downloads: 33 times