Simanjuntak, Megawati, IPB University, 16680, Bogor, Indonesia

• Vol 6, No 2 (2023): September 2023 - Articles
  Comparative Study of Self-Concept, Reference Group, Marketing Strategy, and Online Buying Behavior Accros Generation
  Abstract  PDF

Jurnal Doktor Manajemen (JDM)
Program Doktor Manajemen - Fakultas Ekonomi dan Bisnis
Universitas Mercu Buana
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