Banafie, Syahfira, IPB University, 16680, Bogor, Indonesia
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Vol 6, No 2 (2023): September 2023 - Articles
Comparative Study of Self-Concept, Reference Group, Marketing Strategy, and Online Buying Behavior Accros Generation
Abstract PDF
Jurnal Doktor Manajemen (JDM)
Program Doktor Manajemen - Fakultas Ekonomi dan Bisnis
Universitas Mercu Buana
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