Issue Title
Vol 2, No 2 (2019): SEPTEMBER 2019 Brand Switching Smartphone Lain Ke Smartphone Samsung Abstract  PDF
Zulfikri A.P Zulfikri
Vol 3, No 2 (2020): SEPTEMBER 2020 Apakah Pelanggan Indonesia Peduli Terhadap Harga dan Kualitas Produk: Efek Mediasi Dari Brand Awareness Pada Industri Otomotif (Studi Kasus Honda) Abstract  PDF
Jean Richard Jokhu, Michael Habrianto Kawilarang
Vol 3, No 2 (2020): SEPTEMBER 2020 Faktor – Faktor Yang Berpengaruh Terhadap Kepercayaan Konsumen Dan Implikasinya Pada Minat Pembelian Ulang Produk Sunnygold (Studi Kasus Pada Konsumen SunnyGold Di Jakarta Selatan) Abstract  PDF
Anggi Putra
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