The Utilization of E-Commerce to Improve The Competitiveness of Msmes inPajagalan Village, Sumenep District

Abstract

With the increasingly rapid development of technology and information, people are familiar with the internet and need constant access to it. A new lifestyle is emerging, namely shopping on the internet or e-commerce. E commerce is not only used by large corporations but also by micro, small and medium businesses. The research was conducted to determine the benefits of e-commerce to increase the competitiveness of MSMEs in Pajagalan village, Sumenep sub-district, Sumenep district. Using descriptive research methods with qualitative analysis. The findings show that MSME revenues increase through e-commerce, making the products sold more widely known and attracting customers more easily. Therefore, e-commerce makes it possible to save advertising costs and increase transaction speed. Therefore, it will increase the competitiveness of MSMEs in Pajagalan Village, Sumenep District, Sumenep Regency.