Design Thinking Approach in Designing Animal Care Services Based on Applications
DOI:
https://doi.org/10.22441/jimb.v11i3.33717Keywords:
Design Thinking, Pet Care Service, Service Innovation, Business Model CanvasAbstract
This study aims to design a digital-based pet care service application to improve accessibility and service efficiency for pet owners in the Greater Jakarta area (Jabodetabek). The design thinking approach was used as the primary framework, consisting of five stages: empathize, define, ideate, prototype, and test. This study's implementation reached the prototype stage, presenting an initial visualization of the platform based on user needs. The business model was developed using the Business Model Canvas (BMC), covering nine key elements from key partners to revenue streams. Data were collected through questionnaires distributed to 45 pet owners in Jabodetabek using a purposive sampling technique and analyzed using qualitative and quantitative methods. The results indicate that most respondents face obstacles in accessing pet care services. Consequently, they expressed the need for several key features within the application to better facilitate their needs. The digital pet care business model was designed to address these demands by integrating various services into a single digital platform. Through the design thinking approach, the proposed solution is expected to enhance user experience and expand the reach of pet care services in Indonesia.Downloads
References
Anonymous. (2023). Only 29.5 Percent of Pets in Indonesia Have Ever Visited a Vet. Lifestyle Column.https://www.tempo.co/gaya-hidup/hanya-29-5-persen-hewan-peliharaan-di-indonesia-yang-pernah-kunjungi-dokter-hewan-203659[accessed 23 Feb 2025]
Anonymous. (2024). Indonesia Pet Care Market 2024.https://store.strategyh.com/id/report/pet-care-market-in-indonesia/[accessed 15 Mar 2025]
Fakhriyah, P. (2020). The Influence of Online Transportation Services (Gojek) on the Expansion of Employment Opportunities for the Community in Cimahi City. J. Comm-Edu (Community Education Journal) 3(1):34-41.
Juliadila, R., & Hastuti, SC (2018). The Role of Pets on Stress Levels of Retired Employees. Journal of Integrative Psychology, 6(2): 153–175.
Lubis, R B. (2024). Intage Survey: Indonesians Spend an Average of IDR 1.41 Million a Month on Their Pets.https://goodstats.id/article/survei-intage-orang-indonesia-rata-bisaiskan-rp1-41-juta-sebulan-untuk-si-pet-nIh73[accessed 11 Mar 2025]
Mueller-Roterberg, C. (2018). Handbook of design thinking: Tips & tools for how to design thinking. Independently Published.
Permana E., Putri C., Amanah E. 2024. Halodoc Company Strategy in Improving the Digitalization System of Health Service Business in Indonesia. J. Islamic Economic and Business Studies. 5(5): 4050-4064.
[Presidential Decree] Presidential Decree of the Republic of Indonesia Number 48 of 2013 Concerning Pet Breeding. 2013.
Ridwan, P J. (2023). Various Statistics of Pets in Indonesia.https://goodstats.id/article/variety-of-pet-statistics-in-indonesia-GbtcU[accessed 15 Mar 2025].
Downloads
Published
How to Cite
Issue
Section
License
The copyright of this article was transferred to Universitas Mercu Buana if and when the article was accepted for publication. The undersigned below transfers all and all rights in and to paper including without limitation all copyright to UMB. The undersigned states and guarantees that the paper is genuine and that he is the author of the paper, except material that is clearly identified as the original source, with the notification of the permission of the copyright owner if necessary and has the power and authority to make and carry out this assignment. We state that this paper has not been published in the same form elsewhere.
Furthermore, I / We hereby transfer unlimited publicity rights to the above mentioned papers as a whole to Universitas Mercu Buana. Copyright transfers include the right to reproduce and distribute articles, including reprints, translations, photo reproductions, microforms, electronic forms (offline, online) or other reproductions that have similar properties. The appropriate author signs and accepts the responsibility for releasing this material on behalf of each and all co-authors. This agreement must be signed by at least one of the authors who has obtained approval from the co-author (s) where applicable.
After the submission of this agreement is signed by the appropriate author, changes in authorship or in the order of the registered author will not be accepted. Retained Rights / Provisions and Conditions Although the author is permitted to reuse all or part of the Work in another work, this does not include giving a third party request for reprinting, republishing, or any other type of reuse.
