Email this article .jpg){kind=logo}
_.jpg)
Exploring Consumer Behavior in Coffee Shops: How Store Atmosphere and Sustainability Marketing Affect Purchase Intentions through Perceived Value
Abstract
Recent years, academic and practical attention toward store atmospherics has grown, driven by its consideraable impact on consumer behavior. Simultaneously, sustainability has emerged as a prominent topic across various industries, including the culinary sector. This study investigates how store atmosphere and sustainable marketing practices affect consumer purchase intention, emphasizing the mediating role of perceived value, specifically in the context of coffee shop consumption behavior in Indonesia. Data were collected via an online survey targeting frequent local coffee shop visitors, yielding 200 respondents through convenience sampling. The study utilized the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique for analysis, with SmartPLS 3.0 software serving as the primary analytical tool. The dependent variable is purchase intention, while the independent variables comprise store atmosphere and sustainability marketing, with perceived value functioning as an intermediary factor in the model. The results indicate, first, that a significant and positive effect is exerted by store atmosphere on consumers’ purchase intention. Second, sustainability marketing does not demonstrate a direct and statiscally notable influence on consumers' buying decisions. Finally, Perceived value serves as a crucial intermediary in the linkage between store atmospherics, sustainability marketing, and purchase intention within Indonesian coffee shops.
Keywords
Full Text:
PDFReferences
Agustin, D., & Fachri, H. (2025). Influence of Product, Promotion, And Store Atmosphere on Repurchase Intention at Sessama Coffee Shop in Pontianak City With Customer Satisfaction as An Intervening Variable. Dinasti International Journal of Economics, Finance & Accounting, 6(1), 640–650. https://doi.org/10.38035/dijefa.v6i1.4032
Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57–71.
Chi, H. K., Yeh, H. R., & Huang, M. W. (2009). The Influences of advertising endorser, brand image, brand equity, price promotion on purchase intention: The mediating effect of advertising endorser. The Journal of Global Business Management, 5(1), 224–233.
Dewi, C. S., & Annas, M. (2022). Consumption Value Dimension of Green Purchase Intention with Green Trust as Mediating Variable. Dinasti International Journal of Economics, Finance & Accounting, 3(3).
Dewi, C. S., Windarko, W., Lastro, D., Alam, H. P., & Felicia, F. (2025). Purchase Intention of Green Beauty Product: Does Perceived Value Matter? Dinasti International Journal of Economics, Finance & Accounting, 6(1), 367–375. https://doi.org/10.38035/dijefa.v6i1.3989
Fahmi, M. A. (2023). Analysis of green purchase intention in coffee shops and restaurants: An empirical analysis. Journal of Entrepreneurship, Management and Industry (JEMI), 5(4), 269–280.
Fitrianna, H. (2022). Pengaruh Price Perception, Store Atmosphere dan Product Diversity terhadap Purchase Decision Produk Starbucks Coffee. Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS), 3(4), 747–753. https://doi.org/10.47065/ekuitas.v3i4.1550
Ghosh, A. (1990). Retail Management. Dryden press.
Groh, K. J., Backhaus, T., Carney-Almroth, B., Geueke, B., Inostroza, P. A., Lennquist, A., Leslie, H. A., Maffini, M., Slunge, D., & Trasande, L. (2019). Overview of known plastic packaging-associated chemicals and their hazards. Science of the Total Environment, 651, 3253–3268.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis 6th Edition. Pearson Prentice Hall. New Jersey. humans: Critique and reformulation ….
Hasan, H., Kiong, T. P., & Ainuddin, R. A. (2014). Effects of perceived value and trust on customer loyalty towards foreign banks in Sabah, Malaysia. Global Journal of Emerging Trends in E-Business, Marketing and Consumer Psychology, 1(2), 137–153.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43, 115–135.
Heung, V. C. S., & Gu, T. (2012). Influence of restaurant atmospherics on patron satisfaction and behavioral intentions. International Journal of Hospitality Management, 31(4), 1167–1177.
International Coffee Organization. (2023). Coffee market report. Retrieved from Https://Www.Ico.Org.
Iriandy, W., Hannan, S., & Farradia, Y. (2024). The Influence of Product Quality, Price Perception, and Social Media Marketing Mediated by Purchase Intention on the Purchase Decisions of Samsung Smartphones Among Millennials in Sukabumi City. Dinasti International Journal of Economics, Finance & Accounting, 5(2), 746–757. https://doi.org/10.38035/dijefa.v5i2.2715
Jasniko, W. (2013). Pengaruh Atmosfer Toko dan Variasi Produk terhadap Keputusan Pembelian Konsumen pada Swalayan Citra Bandar Buat Padang. Jurnal Industri, 4(2), 74–81.
Kotler, P. (1973). Atmospherics as a marketing tool. Journal of Retailing, 49(4), 48–64.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th Edition). Pearson Education.
Levy, & Weitz. (2007). Retailing Management (6th edition). McGraw-Hill Internasional.
Liu, Y., & Jang, S. S. (2009). The effects of dining atmospherics: An extended Mehrabian–Russell model. International Journal of Hospitality Management, 28(4), 494–503.
Marlina, F., Zahari, M., & Hapsara, O. (2024). The Influence of Leadership Style and Placement on Motivation and Its Impact on the Performance of Civil Servants in the Regional Office of the National Land Agency of Jambi Province. Dinasti International Journal of Economics, Finance & Accounting, 5(5).
Memon, M. A., Ting, H., Cheah, J.-H., Thurasamy, R., Chuah, F., & Cham, T. H. (2020). Sample size for survey research: Review and recommendations. Journal of Applied Structural Equation Modeling, 4(2), i–xx.
Mirabi, V., Akbariyeh, H., & Tahmasebifard, H. (2015). A study of factors affecting on customers purchase intention. Journal of Multidisciplinary Engineering Science and Technology (JMEST), 2(1).
Mohamad, R. S., & Sarah, S. (2024). The Influence of Store Atmosphere and Perceived Value on Consumer Repurchase Interest in Dreezel Coffee Pajajaran Branch, Bandung. Dinasti International Journal of Management Science, 5(6), 1340–1349. https://doi.org/10.38035/dijms.v5i6.3119
Morwitz, V. (2014). Consumers’ purchase intentions and their behavior. Foundations and Trends® in Marketing, 7(3), 181–230.
Mowen, J. C., Minor, M., & Salim, L. (2002). Perilaku konsumen (Vol. 10). Erlangga Jakarta.
Muhammad, Z. Z. (2013). The impact of mobile service attributes on males’and females’purchase decision. Management & Marketing, 8(4).
Peter, J. P., & Olson, J. C. (1996). Consumer Behavior and Marketing Strategy (The Irwin Series in Marketing). Richard D Irwin.
Putri, Y. A., Prayekti, & Epsilandrisptyarini. (2025). The Influence of Work Motivation, Competency and Work Environment on Employee Performance at PT. Bukit Palem Singkup District, Ketapang District, West Kalimantan Province. Dinasti International Journal of Economics, Finance & Accounting, 6(1).
Setyawan, S., & Rinova, D. (2025). The Influence of Store Atmosphere and Location on Purchasing Decisions at Tuanjana Coffee Shop, Bandar Lampung. Journal of Environmental Economics and Sustainability, 2(2), 13. https://doi.org/10.47134/jees.v2i2.591
Shah, S. S. H., Aziz, J., Jaffari, A. R., Waris, S., Ejaz, W., Fatima, M., & Sherazi, S. K. (2012). The impact of brands on consumer purchase intentions. Asian Journal of Business Management, 4(2), 105–110.
Shin, J., Kim, S., & Yoon, J. (2012). Effect of sustainability management at coffee houses on customers’ store image and behavioral intention. Korean Journal of Community Nutrition, 17(4), 494–503.
Situmorang, J. R. (2011). Pemasaran hijau yang semakin menjadi kebutuhan dalam dunia bisnis. Jurnal Administrasi Bisnis, 7(2).
Srinivasan, S. R., & Srivastava, R. K. (2010). Creating the futuristic retail experience through experiential marketing: Is it possible? An exploratory study. Journal of Retail & Leisure Property, 9, 193–199.
Tjiptono, F. (2005). Pemasaran Jasa. Bayumedia Publishing.
Wakefield, K. L., & Baker, J. (1998). Excitement at the mall: determinants and effects on shopping response. Journal of Retailing, 74(4), 515–539.
DOI: http://dx.doi.org/10.22441/jimb.v11i3.33965
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 Jurnal Ilmiah Manajemen dan Bisnis
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Jurnal Ilmiah Manajemen dan Bisnis
Fakultas Ekonomi dan Bisnis Universitas Mercu Buana
Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650
Tlp./Fax: +62215871335
ISSN: 2460-8424
E-ISSN: 2655-7274
http://publikasi.mercubuana.ac.id/index.php/jimb
This journal is indexed by:
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.