Vol. 10 No. 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis

Articles

• The Influence of Brand Image, Promotion and Product Quality on The Decision to Purchase A Honda Capella Batam Motorcycle

  Kartini Syntia, Realize Realize

  157-170

  • PDF   Article Views: 1701 times | Article Downloads: 647 times

• Implementation of Association Rule Market Basket Analysis to Increase Sales Through Product Bundling Strategy at the Fashion Online Store

  Arga Buana, Resista Vikaliana

  171-185

  • PDF   Article Views: 1255 times | Article Downloads: 535 times

• Market Metamorphosis: Decoding The Marketing Mix Landscape in The Traditional Market of Cisalak, Depok, Indonesia, Amid The E-Commerce Epoch

  Ari WB Raharjo, Tety Elida

  186-194

  • PDF   Article Views: 1173 times | Article Downloads: 633 times

• Examining Indonesian Gen Z Muslim Consumers' Purchase Intentions for Muslim Fashion on Shopee: A TPB Extension Perspective

  Sabrina Fortunata, Ali Hanafiah

  195-212

  • PDF   Article Views: 1789 times | Article Downloads: 1204 times

• The Influence of Stress on Learning Leadership Project Assignment Test PT PLN (Persero)

  Dewi Zulfana, Eddy Kusponco Wibowo, Arifiani Widjayanti

  213-223

  • PDF   Article Views: 1135 times | Article Downloads: 532 times

• Correlation of Terrestrial Satellite Computation and Allocation of Influence in The Development of Digital Television Services in Indonesia

  Dede Rizky, Dewi Nusraningrum, Alyssa Edwina Imad Khalid Bakhour, Egit Mulyatri, Kayla Rosantya Dewi

  224-234

  • PDF   Article Views: 1654 times | Article Downloads: 491 times

• The Influence of Product Quality, Reputation, and Trust on Purchasing Decisions at PT Semarak Konstruksi Batam

  Baiq Dewi Andriyani, Realize Realize

  235-248

  • PDF   Article Views: 1469 times | Article Downloads: 729 times

• The Influence of Product Quality, Reputation, and Trust on Purchasing Decisions at PT Semarak Konstruksi Batam

  Elisa Jayanti Lestari

  249-260

  • PDF   Article Views: 1526 times | Article Downloads: 890 times

• Growth Strategy for Start-Up Businesses: Analysis of Solutions for Scalability, Marketing, and Risk Management

  Imam Yuwono, Nur Endah Rakhmawati, Nurulita Purnama Putri

  261-275

  • PDF   Article Views: 1923 times | Article Downloads: 942 times

• Optimizing Business Performance Through Relationship Quality and Value Co-Creation

  Prita Prasetya

  276-290

  • PDF   Article Views: 1992 times | Article Downloads: 585 times