Vol. 10 No. 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis

Articles

• The Influence of Brand Image, Promotion and Product Quality on The Decision to Purchase A Honda Capella Batam Motorcycle

  Kartini Syntia, Realize Realize

  157-170

  • PDF   Article Views: 1667 times | Article Downloads: 612 times

• Implementation of Association Rule Market Basket Analysis to Increase Sales Through Product Bundling Strategy at the Fashion Online Store

  Arga Buana, Resista Vikaliana

  171-185

  • PDF   Article Views: 1214 times | Article Downloads: 490 times

• Market Metamorphosis: Decoding The Marketing Mix Landscape in The Traditional Market of Cisalak, Depok, Indonesia, Amid The E-Commerce Epoch

  Ari WB Raharjo, Tety Elida

  186-194

  • PDF   Article Views: 1133 times | Article Downloads: 600 times

• Examining Indonesian Gen Z Muslim Consumers' Purchase Intentions for Muslim Fashion on Shopee: A TPB Extension Perspective

  Sabrina Fortunata, Ali Hanafiah

  195-212

  • PDF   Article Views: 1726 times | Article Downloads: 1110 times

• The Influence of Stress on Learning Leadership Project Assignment Test PT PLN (Persero)

  Dewi Zulfana, Eddy Kusponco Wibowo, Arifiani Widjayanti

  213-223

  • PDF   Article Views: 1113 times | Article Downloads: 497 times

• Correlation of Terrestrial Satellite Computation and Allocation of Influence in The Development of Digital Television Services in Indonesia

  Dede Rizky, Dewi Nusraningrum, Alyssa Edwina Imad Khalid Bakhour, Egit Mulyatri, Kayla Rosantya Dewi

  224-234

  • PDF   Article Views: 1622 times | Article Downloads: 448 times

• The Influence of Product Quality, Reputation, and Trust on Purchasing Decisions at PT Semarak Konstruksi Batam

  Baiq Dewi Andriyani, Realize Realize

  235-248

  • PDF   Article Views: 1432 times | Article Downloads: 700 times

• The Influence of Product Quality, Reputation, and Trust on Purchasing Decisions at PT Semarak Konstruksi Batam

  Elisa Jayanti Lestari

  249-260

  • PDF   Article Views: 1503 times | Article Downloads: 863 times

• Growth Strategy for Start-Up Businesses: Analysis of Solutions for Scalability, Marketing, and Risk Management

  Imam Yuwono, Nur Endah Rakhmawati, Nurulita Purnama Putri

  261-275

  • PDF   Article Views: 1896 times | Article Downloads: 905 times

• Optimizing Business Performance Through Relationship Quality and Value Co-Creation

  Prita Prasetya

  276-290

  • PDF   Article Views: 1958 times | Article Downloads: 557 times