Strategi Personal Selling Produk Jasa IT

Bambang Dwi Cahyo, Elva Meiliza


Tile deuelopment ofJ, !formation technology growing at this timemokingPT. MastersgstemJi!fotomatocreoteotrointng center company, namely PI'./!. ctiuindofr!formationsgstem that has riprodi!ctfonn offTframing services. The product of PI' Actiuindo is training services of a computersqjtoore, To make easier in selling its IT training is necessary personal selling strategy. Therefore, the importance of personalselling OS a keg element in the direct marketing communications, researchers chose to make the research personalse!ting strategy on PT. Actiuindolr!formationsgstem. Thepurposeqfthisresearchisto determine how the strategy qfpersonolselling of PI'. Acti'urndo flat'ormotion System. This research using method desertj, tiue quantattue with case stud!!. Tile results obtained are the implementction of personal selling strategy on PTActiuindo System 17!formatics. Start from salting personal data intering steps, soles coils, prospect, closing andseruicestoconsumers, The typeqfpesonol selling strategies used PT. f^formation System is professional, beside that also using a type of salesperson soles strategy to buglersandsellers to group buyers.


personal selling, IT Product

Full Text:



AssauriSofy, an. Manqjemen Feinos@run, DOSor, Konsep, an Sri. ategi* Catakan Ketiga. or. Rajawali, Jakarta 2004, Fairus N*}{, KeterampilanMenggt, makon reknologifr!foam@si on Komunikasi. Ganesa, Jakarta2007. Finchris, Marketing Communication, Theories andApplications. Prentice Hall, L995. Jefkins FrankF. , Perilcl@nori, Erlangga, Jakarta, 1996, KotlerPhilip, Moriqjemendan StrutegiPemasoron, Edisirevisi, ErlanggaJakarta t984Mulyana Dedy, 11mt, Komunik@si. Rosda, 2001. Rahmat Drs. Jalaludin, M. SC. MetodePenelition Komt!nikast. P'T* Reinaja Rosd, akarya, Bandung, 1997RangkutiFreddy, netsibleM@rketing, rekr, ikAg@rTetop Titm 11 dojomSituosiBisnisgjang Beco^joinkd@it Analisa Koans, PI Cremedia Pustaka Utama, Jakarta 2004. Shimp TerenceA Pertk!orion Promosi, Edisikelima. Erlangga 200


  • There are currently no refbacks.

Fakultas Ilmu Komunikasi Universitas Mercu Buana
Gedung C Lt. 2, Jalan Meruya Selatan, Kembangan, Jakarta Barat 11650
Telepon: 021-5840816 Ext. 5411/5400 Faksimil : 021-5670341
p-ISSN: 2086-5619


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

View My Stats

The Journal is Indexed and Journal List Title by: