Progam Caring Untuk Merentensi Pelanggan Telkom Flexi
DOI:
https://doi.org/10.22441/marcommers.v2i1.7345Kata Kunci:
costomer, , Retention, MarketingAbstrak
GIStomers ore the most important CSFiect of a bust', less. Company^ success in prouiding customer sati^faction is highly dependent on the @6nit:I to sati$1^ customers and ultimately to retain its customers. PT. Talkomunikosifndonesia is a company engaged in thefteld of telecommunications services. Related in thenIce of competition CD^,;!4. -based telecommunication business which currently tight, PT. Talkom South Jakarta to implement a strategyCttstomerRetentionMorketing (CRM)to keep customers Flea'. Flexi'customersin maintaining the Talkor, IFle, cz'implement Marketing costomerRetentionintheformqfaretentionprogrom calledCaring Program24. fntheCaringProgromis24TelkontFle:c, ' make customer retention t^ff'orts, cmong others, streamline and improue the uoriot, s channels ofir!formotion Gridcommttnication with customers, to establish interaction and improue relations with customers.Unduhan
Referensi
Calm G. Armistead dan Ginham Clark Gistomer Services and SMPortPenerapon SIrotegigjangl^fekt@': Jakarta: FT. Elex MediaKomputindo, L996, Drs. Jalaludhin Ranmat, Msc. MetodePenelition Komunik@si. Bandung: PT. ReinajaRosdakarya, t995hattaiaya, Hennawan. Boosting Loudly Marketing Fedonnance: Mengg"rigkon rekriikPer!inclon, Customer Reinti'onship MonogementdonSeruis UntilkMendongkrokLobo. Jakarta:
MarkPlus, Inc. 2007. FameiadaiiWilnam Moore. SerfM@rketing:Mengi, asot CRlf (GIStomerRel@tionshjpM@ridgement) DojomSeminggt!. Jakarta: Prestasi Pustaka Publiser, 2005, Payne, Mrian. The Essence of ServiceMarketing, diteijemahkanoleh FandyTjiptono. Yogyakarta: AND1, 200t. Shimp, Tel^rice A Pertklanon Promosi ASPek Tombohan Komt, nitosiPemasaron Ternodu. Jakarta: Erlarigga, 2003, SofianEffendy dan Christ manning dalam MasriSingarimbun. Metode PenelitionSurvey. LP3ES. Jakarta. William G. Zikmund, RayinondMdeod, FayeW. Gilbert, Ct, stomer RelationshipMonagement-integrating Marketing Strategy ond Technology. JohnWiley&Son, Inc. 2003.
Sumberlang onmunmnovo. coin/Customer-Retention-more. him downloadja ^L. 56 tangga129 Ag:ustus 2007Http://id. wikipedia. org/Ividi/Mariajemenhubunganpelanggan downloadjam 16. x8 tangga18 Juli2007 WWW, telkomflexi. coindownloadjam 11.55tangga129Agustus 20
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