Analisis SWOT dalam Studi Kelayakan Bisnis Produk Reseller Hijab

Cahyadi Cahyadi, Deden Murdiono, Rizki Ahmad Faizal, Rizqi Muhamad Abdul Azis, Bintang Rama Endriansyah, Alamsyah Putra Aristri, Ronal Benyamin Siregar, Dodi Eka Saputra, Yunengsih Nurmanda, Adinda Mutiara

Abstract


The purpose of writing this article is to understand and analyze the SWOT of hijab reseller products. This type of research uses qualitative descriptive research methods and the type of data uses empirical data or personal experience. The result of this research is to provide opportunities or conveniences for everyone who wants to start a business but has little capital to become a reseller. In addition, entrepreneurs can understand resellers through the analysis of strengths, weaknesses, opportunities, and threats that can serve as a guideline for their business. This SWOT analysis provides positive effects such as offering a perspective on primary priorities, recognizing risks, constraints, problems, and threats that may occur, helping to develop businesses, and facilitating decision-making.


Keywords


Qualitative Descriptive, Reseller, SWOT

Full Text:

PDF

References


Amalia, A. (2016). Perencanaan strategi pemasaran dengan pendekatan bauran pemasaran dan SWOT pada perusahaan POPSY TUBBY. PERFORMA, 1(3), 297-306. https://journal.uc.ac.id/index.php/performa/article/view/172

Amalia, A., Hidayat, W., & Budiatmo, A. (2012). Analisis strategi pengembangan usaha pada UKM batik semarangan di Kota Semarang. Jurnal Ilmu Administrasi Bisnis, 1(2), 282-294. https://ejournal3.undip.ac.id/index.php/jiab/article/view/854

Ermaya, K., & Darna, N. (2019). Strategi pengembangan bisnis dengan pendekatan business model canvas (studi kasus: industri kecil kerupuk). Business Management and Entrepreneurship Journal, 1(3). https://jurnal.unigal.ac.id/bmej/article/view/2581

Farras, D. H., & Indarwati, T. A. (2024, October). Analisis SWOT Untuk Mengetahui Kelayakan Bisnis Ditinjau Dari Aspek Pemasaran Pada Wisata Petik Jambu (Studi Kasus BUMDes Kebaron Di Sidoarjo). In Seminar Nasional Manajemen (Vol. 9, No. 1, pp. 48-55). https://proceeding.unesa.ac.id/index.php/senima/article/view/3748

Hamidah, N. A., & Haqi, M. S. (2019). Strategi Pemasaran dan Analisis SWOT sebagai Pengembangan Usaha Kedai. MARGIN ECO, 3(2), 14-29. https://ejournal.unwaha.ac.id/index.php/margin/article/view/841

Jannah, M., Faizah, A. N., Indraputri, A. J., Puspita, V. E., Hidayat, R., & Ikaningtyas, M. (2024). Pentingnya Analisis Swot dalam Suatu Perencanaan dan Pengembangan Bisnis. IJESPG (International Journal of Engineering, Economic, Social Politic and Government), 2(2), 9-17. https://ijespgjournal.org/index.php/ijespg/article/view/113

Kolanus, J. A., Lapian, S. J., & Poluan, J. G. (2024). Evaluasi strategi pemasaran PT. Indofood Sukses Makmur Tbk Sulawesi Utara terhadap produk unggulan perusahaan (Indomie) menggunakan metode SWOT. Jurnal Emba: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 12(01), 860-867. https://ejournal.unsrat.ac.id/index.php/emba/article/view/54491

Kristanto, T., Muliawati, E. C., Arief, R., & Hidayat, S. (2017). Strategi peningkatan omset ukm percetakan dengan pendekatan analisis SWOT. SESINDO 9, 2017. https://is.its.ac.id/pubs/oajis/index.php/home/detail/1770/STRATEGI-PENINGKATAN-OMSET-UKM-PERCETAKAN-DENGAN-PENDEKATAN-ANALISIS-SWOT

Luntungan, W. G., & Tawas, H. N. (2019). Strategi Pemasaran Bambuden Boulevard Manado: Analisis SWOT. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 7(4). https://ejournal.unsrat.ac.id/index.php/emba/article/view/26328

Prisdina, N. B., & Fatururrahman, M. (2023). Analisis penerapan strategi pemasaran peralatan pelabuhan dengan menggunakan pendekatan analisis SWOT pada PT Towin Innoven. Jurnal Lentera Bisnis, 12(1), 42-55. https://plj.ac.id/ojs/index.php/jrlab/article/view/666

Rangkuti, F. (1998). Analisis SWOT teknik membedah kasus bisnis. Gramedia Pustaka Utama.

Wijaya, F. (2019). Formulasi perancangan strategi pengembangan usaha menggunakan analisis SWOT dan business model canvas. Jurnal Ilmu Manajemen Dan Bisnis, 10(2), 205-212. https://ejournal.upi.edu/index.php/mdb/article/view/15308

Yuniasari, AD. (2024). Studi Kelayakan Bisnis dan Analisis SWOT UMKM Maharani Handycraft Bordir. Jurnal Sekretaris Dan Administrasi Bisnis , 8 (1), 38-50. https://www.researchgate.net/publication/386868726_Studi_Kelayakan_Bisnis_Dan_Analisis_SWOT_UMKM_Maharani_Embroidery_Handycraft

Zain, A. M. (2021). ANALISA STRATEGI PEMASARAN LILLAH HIJAB DENGAN METODE BCG (BOSTON CONSULTING GROUP), DAN SWOT (Doctoral dissertation, Universitas Islam Negeri Sultan Syarif Kasim Riau). https://repository.uin-suska.ac.id/44223/




DOI: http://dx.doi.org/10.22441/MBCIE.2025.34078

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Proceeding Mercu Buana Conference on Industrial Engineering

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Journal ISSN:

Portal ISSNe-ISSN
2988-4284

Tim Editorial Office
Proceeding Mercu Buana Conference on Industrial Engineering
Program Studi Magister Teknik Industri Universitas Mercu Buana
Jl. Raya Meruya Selatan No. 1 Kembangan Jakarta Barat
Email: [[email protected]]
Website: https://publikasi.mercubuana.ac.id/index.php/mbcie/

The Journal is Indexed and Journal List Title by:

 

in Collaboration with: