COMMUNICATION SOLUTIONS TO OVERCOME PALM OIL SCARCITY Study Netnography Youtube Account in Indonesia

Abstract

News and discussions about the high cost and scarcity of palm cooking oil have become a buzz in the early months of 2022. This situation is the background of this research. The purpose of this study is to provide an overview of public opinion on youtube accounts whose data is processed and analysed to find the root of the problem and communication solutions to overcome the palm cooking oil crisis in indonesia. The method used is netnography of youtube accounts with keywords: cooking oil, palm oil and sunflowers. The results obtained show that there are global and national root causes and dependence on palm oil for most indonesians. In conclusion, it is necessary to form a task force on the condition of palm oil sup- plies in indonesia with a hotline that is easily accessible by the indonesian people, wherever they are.