FAKTOR - FAKTOR DOMINAN TERHADAP KESUKSESAN PRODUK NOTEBOOK KELAS MENENGAH KE ATAS

Authors

  • Ary Permatadeny N Program Studi Teknik Industri, Fakultas Teknik, Universitas Nusantara PGRI Kediri,
  • Johan Andi Program Studi Teknik Industri, Fakultas Teknik, Universitas Nusantara PGRI Kediri,

Abstract

Analisis kesuksesan produk notebook kelas menengah ke atas telah dilakukan. Analisis yang dilakukan meliputi penentuan produk sukses dan faktor penyebab kesuksesan produk. Penentuan produk sukses dilakukan berdasarkan indikator objective market acceptance dengan dua metode pendekatan pengukuran, yaitu: berdasarkan waktu peluncuran produk dan tidak berdasarkan waktu peluncuran produk. Produk sukses yang telah ditentukan, selanjutnya dianalisis faktor penyebab kesuksesannya dengan mengevaluasi kinerja atribut produk, persepsi konsumen dan faktor pendukung kesuksesan lainnya dengan menggunakan kanvas strategi, peta keunggulan bersaing dan peta perbandingan nilai bagi pelanggan.


Kata kunci : notebook  kelas harga menengah ke atas, produk sukses, kanvas strategi, peta keunggulan bersaing, peta nilai bagi pelanggan

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How to Cite

1.
N AP, Andi J. FAKTOR - FAKTOR DOMINAN TERHADAP KESUKSESAN PRODUK NOTEBOOK KELAS MENENGAH KE ATAS. Pasti [Internet]. 2016 Jun. 30 [cited 2026 Jun. 3];10(1). Available from: https://publikasi.mercubuana.ac.id/index.php/pasti/article/view/666

Issue

Vol. 10 No. 1 (2016): Jurnal PASTI

Section

Articles

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