PENGARUH LITERASI DIGITAL TERHADAP PEMENUHAN KEBUTUHAN INFORMASI HIBURAN FOLLOWER SOSIAL MEDIA LEMBAGA SENSOR FILM RI

Abstract

The development of website-based information technology used by the |Film Censorship Institute and the demands of government agency stakeholders, namely the Film Censorship Institute, to adjust their duties, roles, functions and ways of communicating with the public on the one hand, on the other hand for users how to make efforts. supported by LSF Online Public Relations users. Users in certain categories have several similar choices, preferences and habits that tend to be the same. It is hoped that the use of social media regarding films from the Film Censorship Board of the Republic of Indonesia can meet user needs. The problems in this research are: (1). How do you describe the information needs of social media followers of the Republic of Indonesia Film Censorship Institute? (2). How big is the influence of digital literacy on meeting the entertainment information needs of social media followers of the Republic of Indonesia Film Censorship Institute? The research method used is a survey method. The operationalization of the digital literacy concept includes the dimensions of information search and selection, creativity, critical thinking, evaluation skills, social understanding, communication, online security, skills and collaboration. Information satisfaction is measured from the dimensions of cognitive needs, personal integration needs, social integration needs, and attention and relaxation. Questionnaires were distributed to a sample of 105 respondents using a purposive sampling technique, data analysis using linear regression.

The results of the research concluded that the knowledge obtained from LSF Instagram was; "knowledge and entertainment gained about "Knowledge of LSF institutions and areas of work, film censorship, digital advertising, complaint procedures, film reviews, suitability of films and public advertisements, film achievements, self-censorship friend services, role of LSF, film reviews, latest films , discussion material with friends, types of films, new films, best-selling films, information about new films that have passed censorship, YouTube and Tik Tok film links and reviews, places to watch films and watching experiences from fellow followers, sharing information from fellow followers, and links free movie channels from fellow LSF IG followers.” (2). The influence of digital literacy on fulfilling the entertainment information needs of the Republic of Indonesia Film Censorship Institute's social media followers is 20.2%, positive and significant, meaning that fulfilling the entertainment information needs of the Republic of Indonesia Film Censorship Institute's social media followers is influenced by the digital literacy of IG LSF followers. . (3). LSF RI Instagram as an information medium for information about LSF RI films and social media advertisements, namely website, Tik Tok and YouTube. (4). Instagram LSF RI mediates between followers to exchange information about the content of LSF RI social media, knowledge and experience of followers and mediates between followers to obtain entertainment online and in real life social contexts for friendship, fulfilling film viewing needs and other needs.