INTERPRETASI FOLLOWERS PUAN MAHARANI MENGENAI CITRA DIRI SEBAGAI KETUA DPR RI PADA AKUN INSTAGRAM @PUANMAHARANIRI

Abstract

In the modern era, public relations in political communication can be conducted through social media, like Puan Maharani does. The most prominent digital or social media platform today is Instagram. Instagram can be used to create and exchange interpretations and ideas among related entities, political institutions, public officials, and citizens.

Interpretation of followers are viewpoints expressed by Puan Maharani's followers in the comment section of her Instagram posts. Interpretation Followers vary in content due to differing reception analyses. The purpose of this research is to understand and analyze the reception of Puan Maharani's followers regarding her self-image as the Speaker of Indonesian House of Representatives (DPR RI) on the Instagram account @puanmaharaniri. The concept of reception theory illustrates that the audience both receives the creative work being done and perceives its content, whether it's similar or different.

For this study, seven informants from various backgrounds were selected using the purposive sampling method based on specific criteria. This research employs Stuart Hall's reception analysis method, dividing respondent receptions into three categories: dominant readers, negotiated readers, and oppositional readers. The data analysis techniques used include data reduction, data presentation, and drawing conclusions.

The research findings reveal that, for two informants, the use of social media by Puan Maharani is considered something ordinary that the public would do. Informants in the negotiated position selectively accept only parts of the messages conveyed in Puan Maharani's posts according to their individual viewpoints. In the oppositional position, informants state that the Instagram account @puanmaharaniri is used to uphold Puan Maharani's positive image alongside countering negative news that has affected her as the Chairwoman of the Indonesian House of Representatives (DPR RI)