PUBLIC RELATIONS MANAGEMENT IN FORMING THE PARTY'S IMAGE AHEAD OF THE 2024 RI PRESIDENTIAL ELECTION(Case Study of DPC Political Communication of the Indonesian Democratic Party of Struggle, Bekasi City)

Abstract

Political parties are always formed with general and specific goals. Likewise regarding the mission of the PDIP struggle, including the DPC PDIP Bekasi City, since the 2014 Election and the 2019 Election PDIP has been committed to nominating Joko Widodo (Jokowi) as President of the Republic of Indonesia and it has been proven that the PDIP struggle has been successful in becoming a winner and delivering Jokowi's ideals as President of the Republic of Indonesia through two elections fought by PDIP. In the context of how political parties' efforts can achieve the general and specific goals referred to, it clearly requires the involvement/intervention of Public Relations/Public Relations management. In professional and quality PR/Public Relations management practices, the focus is often on maintaining political communication and organizational communication. This needs special attention considering that in 2024 elections will be held again. And it is certain that before the election, issues will emerge that are part of the political dynamics leading up to the implementation of the election.

The aim of this research is to analyze Public Relations management in forming a party image ahead of the 2024 Indonesian Presidential Election through a case study of Political Communication at the DPC of the Indonesian Democratic Party of Struggle in Bekasi City. This research uses a case study method with a constructivist paradigm,

The results of this research are that the Bekasi City PDIP DPC is able to implement Public Relations management well through the Fact Finding, Planning, Communication and Evaluation stages. The result is that they succeeded in capturing issues that occurred in society and created follow-up programs that were preventive and solution in nature. Then, the implementation of DPC PDIP Bekasi City political communication is in accordance with the 5 existing elements starting from Political Communicators, Political Messages, Political Channels or Media, Political Goals or Targets (Political Communication) and Influence or Effects of Political Communication. This was done as a form of effort to build the image of the Bekasi City PDIP DPC ahead of the 2024 Indonesian Presidential election.