PENGGUNAAN AUGMENTED REALITY DALAM KOMUNIKASI PARIWISATA

Abstract

Augmented Reality (AR) is a technology that combines virtual objects with the real physical world to create an interactive experience for users. AR has become popular in various fields including in the field of communication and tourism promotion. AR can provide an engaging interactive experience and present information about tourist destinations more interestingly. This study uses a case study method with a qualitative approach. The results of this study are that AR has great potential in improving user experience in the tourism communication sector, by combining the real world and the virtual world AR can provide a more interesting, informative and interactive experience for tourists. AR user experience in tourism communication to increase their interaction and involvement with the destinations visited by using AR-based navigation features tourists can find tourist locations and attractions easily and quickly to reduce confusion and increase work efficiency and provide a more personalized experience through recommendations based on interests and more relevant tourist experiences. The development of AR for tourism must consider various aspects including Functionality, Usability, Learnability, Efficiency, Reliability, Maintainability, Utility to ensure AR remains relevant, reliable and easy to use by tourists from various backgrounds.