PENGARUH PROMOSI TERHADAP BRAND IMAGE PADA PENGAMBILAN KEPUTUSAN MENJADI MAHASISWA UNIVERSITAS MERCU BUANA

Ali Hanafiah, Arief Bowo Prayoga Kasmo

Abstract


The purpose of this study was to examine the effect of promotion on brand image to decision to be a
studentofUniversity ofMercu Buana.This research have limitation that focus on facultyofeconomicsand
business Regular Class in Campus Meruya. With a spread of 259 questionnaires where divided with
proportional method are 138 (Management S1), 98 (AccountingS1), 9 (Management D3), 13 (Accounting
D3). Based on the results of data processing with AMOS obtained evidence that there is a statistically
significantpositiveeffectbetweenPromotionwithBrand Image.Similarly,BrandImagewithDecisiontobe
astudentofUniversityofMercuBuanaandPromotionwithDecisiontobeastudentofUniversityofMercu
Buana. Moreover, descriptive statistic examine that mostly student of high school knows more about UMB
fromattendedoneducationexpo.


Keywords


Promotion; Brand Image; Decision to be a student of UMB; Education Expo

Full Text:

PDF


DOI: http://dx.doi.org/10.22441/jimb.v2i2.3697

Refbacks

  • There are currently no refbacks.


Jurnal Ilmiah Manajemen dan Bisnis
Fakultas Ekonomi dan Bisnis Universitas Mercu Buana
Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650
Tlp./Fax: +62215871335

ISSN: 2460-8424
E-ISSN: 2655-7274


http://publikasi.mercubuana.ac.id/index.php/jimb

This journal is indexed by:

    

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

View My Stats