PENGARUH PROMOSI TERHADAP BRAND IMAGE PADA PENGAMBILAN KEPUTUSAN MENJADI MAHASISWA UNIVERSITAS MERCU BUANA
DOI:
https://doi.org/10.22441/jimb.v2i2.3697Kata Kunci:
Promotion, Brand Image, Decision to be a student of UMB, Education ExpoAbstrak
The purpose of this study was to examine the effect of promotion on brand image to decision to be a
studentofUniversity ofMercu Buana.This research have limitation that focus on facultyofeconomicsand
business Regular Class in Campus Meruya. With a spread of 259 questionnaires where divided with
proportional method are 138 (Management S1), 98 (AccountingS1), 9 (Management D3), 13 (Accounting
D3). Based on the results of data processing with AMOS obtained evidence that there is a statistically
significantpositiveeffectbetweenPromotionwithBrand Image.Similarly,BrandImagewithDecisiontobe
astudentofUniversityofMercuBuanaandPromotionwithDecisiontobeastudentofUniversityofMercu
Buana. Moreover, descriptive statistic examine that mostly student of high school knows more about UMB
fromattendedoneducationexpo.
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