Clara Moningka, Samantha June


Body Shop Indonesia is a company that upholds environmental values. These pro-environmental values are also applied in their organizational culture, including in existing regulations or policies. In this study, researchers are interested in describing the employee’s pro-environmental behavior who have instilled pro-environmental values. This research was conducted in industries that promote pro-environmental behavior. With a culture that focuses on environmental sustainability, the pro-environmental behavior of its employees will be more visible.Previous research was conducted in a particular area or organization in general. Measurement of pro-environmental behavior uses the Pro-Environmental Behavior (PEB) scale constructed by Blok, et al and adopted in the organizational context by Sanyal and Pal. The reliability of this scale is 0.810. Research on 150 employee respondents shows that they have a pro-environment that tends to be high.  The results of this research can be used as a reference or basis for implementing a pro-environmental organizational culture


pro-environmental; organizational culture; employee; body shop

Full Text:



Alrinka, F., Caninsti, R., & Prasetya, M., A. (2018). Peran Awereness Of Consequences terhadap perilaku pro-lingkungan pada warga Jakarta. Diakses pada tanggal 12 Januari 2020 dari

De Groot, J.I.M. and Schuitema, G. (2012). How to make the unpopular popular? Policy characteristics, social norms, and the acceptability of environmental policies. Environmental Science & Policy 19–20: 100–107.

De Groot, J., Thøgersen, J., and Schubert, I. (2016). Morality and green consumer behavior: a psychological perspective. In: Ethics and Morality in Consumption (ed. D. Shaw, M. Carrington, and A. Chatzidakis), 57–74. London, UK: Routledge.

Schuitema, G. and De Groot, J.I.M. (2015). Green consumerism: the influence of product attributes and values on purchasing intentions. Journal of Consumer Behavior 14 (1): 57–69

Sanyal, U. & Pal, D. (2017). Effect of organizational culture in environmental awareness on pro-environmental behavior at the workplace: A new perspective on organizational sustainability. IMS BUSINESS PRESENTS DOCTORAL COLLOQUIUM. Accessed March, 15 2020 from

Searle, K., & Gow, K. (2016). Do concerns about climate change lead to distress? International Journal of Climate Change Strategies and Management, 2(4), 362-378

Swim, J. K., Stern, P. C., Doherty, T. J., Clayton, S., Reser, J. P., & Weber, E. U. (2011). Psychology’s contributions to understanding and addressing global climate change. American Psychologist, 66(4), 241-250.

Homburg, A., & Stolberg, A. (2006). Explaining pro-environmental behavior with a cognitive theory of stress. Journal of Environmental Psychology, 26(1), 1–14.

Moningka, Clara; Rakhman, Arief; June, S. (2020). Studi Pendahuluan Untuk Program Intervensi Meningkatkan Kepedulian Anak Dan Remaja Terhadap Lingkungan. Prosiding E-Conference Konsorsium Psikologi Ilmiah Nusantara, 515.

Nuryadin, S., & Bakar, A. (2017). Pro Environmental Behavior Dalam Hubungannya Dengan Kecerdasan Spiritual Dan Pengetahuan Tentang Isu-Isu Lingkungan. Jurnal Ilmiah Pendidikan Lingkungan Dan Pembangunan, 18(02), 27–37.

Supandini, N. P. A., & Pramudana, K. A. S. (2017). Peran Kepedulian pada Lingkungan dalam Memediasi Pengaruh Green Marketing terhadap Niat Pembelian Produk Ramah Lingkungan. E-Jurnal Manajemen Universitas Udayana, 6(7), 3906–3933.

Zsóka, Á. N. (2007). The role of organizational culture in the environmental awareness of companies. Journal for East European Management Studies, 12, 109.



  • There are currently no refbacks.

Copyright (c) 2022 Biopsikososial: Jurnal Ilmiah Psikologi Fakultas Psikologi Universitas Mercubuana Jakarta


Print ISSN: 2599-0470

Online ISSN: 2598-4918



JBUMB and its articles is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.


Tim Editorial Office


Universitas Mercu Buana

Jalan Meruya Selatan No. 1, Kembangan, Jakarta Barat