DIGITAL COMMUNICATION MANAGEMENT PLANNING, ACTIVITIES AND EVALUATION OF TANGERANG CITY GOVERNMENT IN INCLUSIVE AND SUSTAINABLE ECONOMIC RECOVERY IN TANGERANG

Abstract

Media activities related to digitalization are present in many aspects of daily life. Since the PSBB was passed on March 15, 2021, the community has been afected by the Covid-19 pandemic. Community activities are forced to be carried out by digital transformation in services, transactions and work, for example the Tangerang City Government. The goal of this study was to ascertain how the Tangerang City Government will manage its digital communication in order to promote an inclusive and long-lasting Economic Recovery in Tangerang. The object of this research is the Tangerang City Government. This study uses the method of Phenomenology of Edmund Husserl. possessing the idea of phenomenology as a scientifc approach that does not begin with uncertainty, direction, or the veracity of an experience. This study used observation, interviews, and documentation as data gathering methods. Based on the research results, the Tangerang City Government has benefted from digital innovation, especially in terms of improving communication and providing services to local residents. Instructions for the use of social media for business for Micro, Small and Medium Enterprises (MSMEs) are carried out through training