Vol. 1 (2022)

Articles

• COMMUNICATION STRATEGY IMPLEMENTING SCHOOL DEVELOPMENT PROGRAM FOR CORPORATE IMAGE BSD CITY

  Gadis Octory

  • PDF   Article Views: 1209 times | Article Downloads: 613 times

• THE EFFECT OF PROMOTIONAL COMMUNICATION MIX, PERCEIVED VALUES, AND BRAND IMAGE ON REPURCHASE INTENTION

  Tommy Ajrul Na’im, Elly Yuliawati

  • PDF   Article Views: 1090 times | Article Downloads: 532 times

• MARKETING COMMUNICATION STRATEGY IN MAINTAINING CUSTOMERS’ INTEREST DURING THE COVID-19 PANDEMIC Case study on Wafelicious in Kalibata City Square

  Bari Santoso, Irmulansati Tomohardjo

  • PDF   Article Views: 1156 times | Article Downloads: 1037 times

• FOOD AS IDENTITY AND VILLAGE BRANDING OGAN ILIR Case Study of Pindang Pegagan in Meranjat III Village, South Indralaya District, Ogan Ilir Regency, South Sumatra

  Sumarni Bayu Anita, Lishapsari Prihatini, Budi Santoso

  • PDF   Article Views: 1193 times | Article Downloads: 773 times

• COMMUNICATION PHENOMENON OF ROLE AND FUNCTIONS OF WORK UNIT OF INSURANCE BROKERS AT PT. TALISMAN INSURANCE BROKERS IN YEAR 2022

  Wiswan Wiswan, Heri Budianto

  • PDF   Article Views: 1290 times | Article Downloads: 677 times

• MICRO ENTERPRISE DIGITAL MARKETING STRATEGY USING INSTAGRAM AND WHATSAPP DURING THE COVID-19 PANDEMIC

  Luciana Retno Prastiwi

  • PDF   Article Views: 1726 times | Article Downloads: 697 times

• THE AIDS HEALTHCARE FOUNDATION’S INTERPERSONAL COMMUNICATION TO REDUCE STIGMA, DISCRIMINATION, AND LOST TO FOLLOW UP PLWHA A Case study Bali Province period 2021

  Rangga Kurnia Sakti, Heri Budianto

  • PDF   Article Views: 1316 times | Article Downloads: 654 times

• CREATIVITY OF PROMOTIONAL MIX ON THE SALESPERSON TEAM OF SMARTPHONE RETAIL COMPANIES DURING THE COVID-19 PANDEMIC

  Iis Mardiansyah, Yoyoh Hereyah

  • PDF   Article Views: 1272 times | Article Downloads: 553 times

• THE VALUE OF MARKETPLACE ADVERTISING NATIONALISM IN THE WORLD OF 2D ANIMATION

  Hayu Lusianawati, Khairul Syafuddin

  • PDF   Article Views: 1188 times | Article Downloads: 490 times

• THE INFLUENCE OF BRAND AMBASSADOR CHARISMA ON PRODUCT IMAGE Survey on the Infuence of Najwa Shihab as Brand Ambassador on Nah Project’s Sneakers

  Prida Ariani Ambar Astuti, Katharina Georgina

  • PDF   Article Views: 1297 times | Article Downloads: 703 times

• TRAVELOKA PR CRISIS MANAGEMENT IN DEALING WITH CUSTOMER COMPLAINTS REGARDING REFUND PERIOD APRIL 2020 – DECEMBER 2020

  Muhammad Aditya, Suraya Mansur, Marwan Mahmudi

  • PDF   Article Views: 1704 times | Article Downloads: 1261 times

• EVENT AS A FORM OF HANDICRAFT PRODUCT MARKETING COMMUNICATION STRATEGY

  Jaka Wilantara, Ahmad Mulyana

  • PDF   Article Views: 1347 times | Article Downloads: 809 times

• MANAGEMENT OF CUSTOMER JOURNEY AND STORE ATMOSPHERE FOR MSMES IN TANGERANG CITY IN BUILDING CUSTOMER SATISFACTION IN THE NEW NORMAL ERA

  Yoyoh Hereyah, Rika Yessica Rahma, Diah Wardhani

  • PDF   Article Views: 1082 times | Article Downloads: 570 times

• DIGITAL COMMUNICATION MANAGEMENT PLANNING, ACTIVITIES AND EVALUATION OF TANGERANG CITY GOVERNMENT IN INCLUSIVE AND SUSTAINABLE ECONOMIC RECOVERY IN TANGERANG

  Saktisyahputra Saktisyahputra, Degdo Suprayitno, Rd Dancu Lokita Pramesti Dewi, Nadiah Abidin

  • PDF   Article Views: 1516 times | Article Downloads: 628 times

• THE EXPLORATION OF PONTIANAK CITY BRANDING CONCEPT THROUGH THE REVITALIZATION OF KAPUAS RIVER

  Lishapsari Prihatini, Agustin Rozalena, Syakbanuddin Syakbanuddin, Alfan Muttaqin

  • PDF   Article Views: 1213 times | Article Downloads: 553 times

• ANALYSIS OF AGILE LEADERSHIP MODEL IN IMPROVING ORGANIZATIONAL PERFORMANCE AT GRIYA HUSADA CLINIC, BEKASI

  Bambang Dwi Hartono, Rusmiati Rusmiati, Firman Muhammad A.A

  • PDF   Article Views: 1303 times | Article Downloads: 641 times

• IDN LIVE’S MARKETING PUBLIC RELATIONS STRATEGY FOR INCREASING BRAND AWARENESS

  Buchori Muslim, Melly Ridaryanthi

  • PDF   Article Views: 1481 times | Article Downloads: 1042 times

• AMAN (ALLIANCE OF NUSANTARA INDIGENOUS PEOPLE) PUBLIC RELATIONS COMMUNICATION IN THE COVID-19 VACCINE PRIORITY PROGRAM

  Fatimah Fatimah, Ramdhania El Hida

  • PDF   Article Views: 1318 times | Article Downloads: 448 times

• THE EFFECT OF THE PUBLIC RELATIONS ROLE FOR HANDLING COVID-19 AND NATIONAL ECONOMIC RECOVERY ON THE ADAPTATION OF NEW HABITS AMONG JAKARTA PEOPLE DURING THE COVID-19 PANDEMIC

  Ahmad Fachrul Ali, Yoyoh Hereyah

  • PDF   Article Views: 1133 times | Article Downloads: 680 times

• WILL TEMPORARY DEPRIVATION FROM PHYSICAL INTERACTION MAKE YOU ANXIOUS? Understanding Loneliness and Anxiety Among Students

  Nurul Rashidah, Muhammad Shuib

  • PDF   Article Views: 1227 times | Article Downloads: 598 times