THE EFFECT OF THE PUBLIC RELATIONS ROLE FOR HANDLING COVID-19 AND NATIONAL ECONOMIC RECOVERY ON THE ADAPTATION OF NEW HABITS AMONG JAKARTA PEOPLE DURING THE COVID-19 PANDEMIC

Abstract

The importance of the Committee for Handling Covid-19 and National Economic Recovery (KPCPEN) plays the role of Public Relations in the adaptation process the new habits of Indonesian society, especially Jakarta, are very critical. The challenges faced by KPCPEN in encouraging the adaptation of this behavior require a good Public Relations strategy. In this study, a study was conducted on the role of Public Relations carried out by KPCPEN on the adaptation of new habits of the people of Jakarta. The purpose of this study is to fnd out whether there is an infuence on the role of Public Relations carried out by KPCPEN in the process of adapting to new habits. The results showed that there was a signifcant infuence of the role of Public Relations carried out by KPCPEN on the adaptation of new habits of the people of Jakarta. In the crisis conditions faced, KPCPEN can overcome problems to encourage people to adopt new habitual behaviors that are very important during the Covid-19 pandemic and in the future.