PENGARUH KUALITAS MAKANAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN SERTA IMPLIKASINYA TERHADAP MINAT PEMBELIAN ULANG TAMAN KULINER KUMKUM
DOI:
https://doi.org/10.22441/indikator.v3i2.11869Kata Kunci:
Minat Pembelian Ulang, Kepuasan Pelanggan, Kualitas Makanan, Kualitas PelayananAbstrak
Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Makanan dan Kualitas Pelayanan terhadap Kepuasan Pelanggan serta Implikasinya terhadap Minat Pembelian Ulang Taman Kuliner Kumkum. Pengambilan sampel ditujukan kepada konsumen Taman Kuliner KumKum berjumlah 500. Adapun penelitian ini menggunakan rumus Slovin untuk menghitung ukuran sampel yang diperlukan. Analisis data yang dilakukan adalah analisis kuantitatif yang dinyatakan dengan angka-angka dan perhitungannya menggunakan metode standart yang dibantu dengan program Partial Least Square (PLS) Versi 3.0. Hasil penelitian menunjukkan bahwa (1) Kualitas Makanan berpengaruh signifikan terhadap Kepuasan Pelanggan, (2) Kualitas Layanan berpengaruh signifikan terhadap Kepuasan Pelanggan, (3) Kepuasan Pelanggan tidak berpengaruh signifikan terhadap Minat Pembelian Ulang, (4) Kualitas Makanan berpengaruh positif dan signifikan terhadap Minat Pembelian Ulang dengan Kepuasan Pelanggan sebagai variabel Intervening, dan (5) Kualitas Layanan berpengaruh positif dan signifikan terhadap Minat Pembelian Ulang dengan Kepuasan Pelanggan sebagai variabel Intervening.
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