Email this article 
CITRA DESTINASI WISATA SUKU BADUY DAN DAMPAKNYA TERHADAP KUNJUNGAN WISATA PASCA PANDEMI COVID 19
Abstract
Covid-19 is a global pandemic that affects all sectors including the tourism sector. Almost all tourist destinations are affected. This study aims to determine and examine the impact of the image of the Baduy Tribe tourist destination on tourist visits after the Covid-19 Pandemic. The research method uses a qualitative-descriptive method. The subjects used are tourists who have visited the village of the Baduy Tribe. The analysis technique used is explanatory. The results of the study show that the image of the Baduy Tribe tourist destination has an impact on tourist visits after the Covid-19 Pandemic. It is recommended that efforts be made to attract tourists for return visits to the Baduy Tribe.
Keywords
Full Text:
PDFReferences
Adi, W. A. dan Saputro, E. P. 2017. “Potensi Daya Tarik Wisata Sejarah Budaya”. Prosiding Seminar Nasional Riset Manajemen & Bisnis 2017, 744-751
Adimihardja, 2000. “Orang Baduy di Banten Selatan: Manusia Air Pemelihara Sungai”. Jurnal Antropologi Indonesia, 24(61), 47-58
Agapito, D., Valle, P. O., dan Mendes, J. C. 2013. “The Cognitive-Affective-Conative Model of Destination Image: A Confirmatory Analysis”. Journal of Travel and Tourism Marketing, 30(5), 471–481
Anzani, R. S., dkk. 2022. “The Effect of Travel Risk Perception and Destination Image on Visit Decision in the New Normal”. Jurnal Manajemen dan Pemasaran Jasa, 15(1), 95-110
Arifiansyah, R. dan Saragih, D. R. U. 2022. “The Role of social media And Destination Image on Visiting Decision: A Case Study in Taman Mini Indonesia Indah”. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 5(2) 12745-12763
Beerli, A. dan Martin, J.D. 2004. “Factors Influencing Destination Image”. Annals of Tourism Research, 31, 657-681
Block, D. 2017. “Political Economy In Applied Linguistics Research”. Language Teaching, 50(1), 32–64.
BPS. 2021. Statistik Wisatawan Nusantara 2020. Jakarta: BPS Press
Bullen, P.A., dan Love, P.E.D. 2011. “Adaptive reuse of heritage buildings”. Structural Survey. 29(5), 411-421.
Clarkle, M. 2018. “Rethinking Graduate Employability: The Role of Capital, Individual Attributes and Context”. Studies in Higher Education, 43(11), 1923-1937
Coban, S. 2012. “The Effects of the Image of Destination on Tourist Satisfaction and Loyalty: The Case of Cappadocia”. European Journal of Social Sciences, 29(2), 222-232
Crompton, J. L. 1979. “An Assessment of the Image of Mexico as a Vacation Destination and the Influence of Geographical Location upon the Image.” Journal of Travel Research, 18(4), 18-23
Dinas Pariwisata Kabupaten Lebak. 2022. Destinasi Wisata Kabupaten Lebak. Rangkasbitung: Dispar Lebak
Garna, J. 1988. Orang Baduy. Bangi: Universiti Kebangsaan Malaysia
Graburn, N. H. H. 1976. Ethnic and Tourist Arts: Cultural Expressions from the Fourth World. Berkeley: University of California Press.
Mansfeld, Y. 1992. “From Motivation to Actual Marketing”. Annals of Tourism Research, 19, 399-419.
Hidayatullah, S., dkk. 2020. “Citra Destinasi : Pengaruhnya terhadap Kepuasan dan Loyalitas Wisatawan yang Berkunjung ke Gunung Bromo”. Jurnal Manajemen & Kewirausahaan, 8(1), 96-108
Hunt, S, D. 2015. Marketing Theory: Foundations, Controversy, Strategy, Resource-Advantage Theory, New York: Routledge
IMF. 2020. World Economic Outlook. Washington: IMF
Kemenparekraf-RI. 2021. Tren Industri Pariwisata 2021. Jakarta: Kemenparekraf-RI
Kotler, P. dan Keller, K.L. 2016. Manajemen Pemasaran. Edisi 13. Jilid 1 dan 2. Alih Bahasa: Bob Sabran. Jakarta: Erlangga
Kotler, P. 2013. Manajemen Pemasaran Edisi 13, Bahasa Indonesia Jilid 1 dan. 3 Jakarta: Rajawali
Kristiutami, Y. P. 2017. “Pengaruh Keputusan Berkunjung Terhadap Kepuasan Wisatawan Di Museum Geologi Bandung”. Pariwisata, 4(1), 53-62
Kurnia, A. dan Sihabudin, A. 2010. Saatnya Baduy Bicara. Jakarta: PT. Bumi Aksara dan Universitas Sultan Ageng Tirtayasa Banten
Mackenzie, J. S. dan Smith, D. W. 2020. “COVID-19: A Novel Zoonotic Disease Caused By A Coronavirus From China: What We Know And What We Don’t”. Microbiol Aust. 2020, 1-6
Maghfiroh, A. 2017. “Analisis Pengaruh Electronic Word of Mouth dan Citra Destinasi terhadap Minat Berkunjung serta Dampaknya terhadap Keputusan Berkunjung ke Taman Nasional Gunung Gede Pangrango (Studi kasus pada Pengunjung Taman Nasional Gunung Gede Pangrango)”. Skripsi. Jakarta: Universitas Islam Negeri Syarih Hidayatullah.
Milman, A. dan Pizam, A. 1995. “The Role of Awareness and Familiarity with a Destination The Central Florida Case”. Journal of Travel Research, 33, 21-27
Moleong, L. J. 2016. Metodologi Penelitian Kualitatif. Bandung: Rosda
Nafis, R. W. 2020. “Pengaruh Citra Destinasi dan Kepercayaan Wisatawan Terhadap Keputusan Berkunjung (Studi Pada Wisatawan Domestik di Pantai Balekambang, Kabupaten Malang)”. ECOBUSS: Jurnal Ilmiah Ilmu Ekonomi dan Bisnis, 8(1), 40-45
Perda Kabupaten Lebak Nomor 13 Tahun 1990 tentang Pembinaan dan Pengembangan Lembaga Adat Suku Baduy
Prasetiawan, E., Permana, D., dan Nugroho, A. 2020. “Tourism Equation: Cultural Tourism Marketing Strategy Baduy Tribe In Lebak District”. DIJEMSS: Dinasti International Journal of Education Management and Social Science, 2(1), 96-105
Purba, J. H. V., Fathiah, R., dan Steven. 2021. “The Impact Of Covid-19 Pandemic On The Tourism Sector In Indonesia”. Riset : Jurnal Aplikasi Ekonomi, Akuntansi dan Bisnis, 3(1), 389 - 401
Shankar, S. 2015. “Impact of Heritage Tourism in India: A Case Study”. International Journal of Innovative Research in Information Security (IJIRIS), 6(2), 59-61
Sujarweni, V. W. 2019. Metodologi Penelitian. Yogyakarta: Pustaka Baru Press
Widayati, C. C. et al. 2020. “The Role of Destination Image on Visiting Decisions through Word of Mouth in Urban Tourism in Yogyakarta”. International Journal of Innovation, Creativity and Change, 12(3), 177-196
Yuksel, А., et аl. 2010. “Destinаtion Аttаchment: Effects on Customer Sаtisfаction аnd
Cognitive, Аffective аnd Conаtive Loyаlty”. Tourism Mаnаgement, 31, 274-284
DOI: http://dx.doi.org/10.22441/jdm.v6i1.17403
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Jurnal Doktor Manajemen (JDM)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Jurnal Doktor Manajemen (JDM)
Program Doktor Manajemen - Fakultas Ekonomi dan Bisnis
Universitas Mercu Buana
Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650
Tlp./Fax: +62215871335
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.