Discourses of Muslim-Friendly Tourism (Indonesia Empirical Cases)

Febrina Mahliza, Lucky Nugroho, Yananto Mihadi Putra, Erik Nugraha, Wiwin Sukiati


The tourism sector in the period before the Covid-19 Pandemic contributed significantly to the country's revenues. In addition, as a country with the largest Muslim population in the world, Indonesia has the potential to develop Muslim-friendly tourism. Furthermore, the Indonesian government plans to make Indonesia the center of the world's Islamic economic and financial ecosystem. Therefore, this conceptual paper aims to know the concepts and services of Muslim-friendly tourism in Indonesia. The methods used using qualitative methods derived from research and scientific articles related to research questions are as follows: (i) i) How is the concept of Muslim-friendly tourism?; (ii) How to tour Muslim-friendly services?. The result of this conceptual paper is the concept of Muslim-friendly tourism and its implementation strategy. The implication of this research is to provide scientific characteristics both for academics and practitioners in tourism


Muslim-Friendly; Islamic Principles; Tourism

Full Text:



Abuharris, A. T. (2014). The effect of tourism services on the Level of Satisfaction. Applied Study on International Tourists Visiting Libya. International Journal for Responsible Tourism, 3(1), 64–77.

Akyol, M., & Kilinc, Ö. (2016). Internet and Halal Tourism Marketing. In International Periodical For The language, Literature and History of Turkish (Vol. 9/8, pp. 171–186).

Alfian, A., Aulia, M., Destine, F., & Kamila, S. N. (2020). Application Framework Development for Halal Tourism Guide in Indonesia. Journal of Accounting Auditing and Business, 3(2), 94. https://doi.org/10.24198/jaab.v3i2.28608

Globalreligiusfutures. (2018). Indonesia, Negara dengan Penduduk Muslim Terbesar Dunia | Databoks. Retrieved May 8, 2021, from https://databoks.katadata.co.id/datapublish/2019/09/25/indonesia-negara-dengan-penduduk-muslim-terbesar-dunia

Jones, P., & Comfort, D. (2020). The COVID-19 Crisis , Tourism and Sustainable Development. Athens Journal of Tourism, 7(2), 75–86. https://doi.org/10.30958/ajt/v7i2

Kurnia, A. M., & Jatmiko, B. P. (2020). Akibat Pandemi, Pendapatan Devisa Sektor Pariwisata Turun hingga 90 Persen. Retrieved May 8, 2021, from https://money.kompas.com/read/2020/09/25/135500926/akibat-pandemi-pendapatan-devisa-sektor-pariwisata-turun-hingga-90-persen

Neal, J. D., Uysal, M., & Sirgy, J. M. (2007). The effect of tourism services on travelers’ quality of life. Journal of Travel Research, 46(2), 154–163. https://doi.org/10.1177/0047287507303977

Nugroho, L. (2021). Konsep dan Teknik Pelayanan Wisata (Halal Tourism Concept). In Pengantar Pariwisata (Vol. 1, pp. 181–195). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,shib&db=bth&AN=92948285&site=eds-live&scope=site%0Ahttp://bimpactassessment.net/sites/all/themes/bcorp_impact/pdfs/em_stakeholder_engagement.pdf%0Ahttps://www.glo-bus.com/help/helpFiles/CDJ-Pa

Nugroho, L., Utami, W., & Doktoralina, C. M. (2019). Ekosistem Bisnis Wisata Halal dalam Perspektif Maqasid Syariah. Perisai : Islamic Banking and Finance Journal, 3(2), 84–92. https://doi.org/10.21070/perisai.v3i2.1964

PewResearch. (2017). Penduduk Muslim Tumbuh Tercepat di Dunia | Databoks. Retrieved May 8, 2021, from https://databoks.katadata.co.id/datapublish/2017/01/31/penduduk-muslim-tumbuh-tercepat-di-dunia#

Putra, I. R. (2020). Industri Pariwisata Kehilangan Pendapatan Rp60 Triliun di Awal 2020 | merdeka.com. Retrieved May 8, 2021, from https://www.merdeka.com/peristiwa/industri-pariwisata-kehilangan-pendapatan-rp60-triliun-di-awal-2020.html

Qiu, R. T. R., Park, J., Li, S. N., & Song, H. (2020). Social costs of tourism during the COVID-19 pandemic. Annals of Tourism Research, 84(July), 102994. https://doi.org/10.1016/j.annals.2020.102994

Safitri, Y., Nugroho, L., Permana, S. D. H., Zonyfar, C., Purnia, D. S., Napitulu, D., … Tallo, A. J. (2020). Gotong Royong Menghadapi Pandemi Covid-19 “Ide dan Solusi.” (T. Q. Media, Ed.), CV Penerbit Qiara Media (First). Pasuruan, Jawa Timur: Penerbit Qiara Media.

Susanto, V. Y., & Mahadi, T. (2020). Sepanjang 2019, devisa sektor pariwisata mencapai Rp 280 triliun. Retrieved May 8, 2021, from https://nasional.kontan.co.id/news/sepanjang-2019-devisa-sektor-pariwisata-mencapai-rp-280-triliun

DOI: http://dx.doi.org/10.22441/jiess.2021.v2i1.006


  • There are currently no refbacks.

Copyright (c) 2021 Journal of Islamic Economics and Social Science (JIESS)

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Journal of Islamic Economics and Social Science (JIESS)

Portal ISSNPrint ISSN: 2722-7499
Online ISSN: 2722-7111

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Editorial Team Office
Journal of Islamic Economics and Social Science (JIESS)

Ikatan Ahli Ekonomi Islam (IAEI)
Komisariat: Universitas Mercu Buana
Faculty of Economic and Business Building
Jl. Raya Meruya Selatan, Kembangan, Jakarta-11650
Telp.021-5840816 Ext. 5342, Fax. 021-5871312
Email: editor.jiess@mercubuana.ac.id.
Website: http://publikasi.mercubuana.ac.id/index.php/jiess