Email this article .jpg){kind=logo}
_.jpg)
PENGARUH ELECTRONIC WORD OF MOUTH, PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG GENERASI Z PADA DESTINASI WISATA HALAL PROVINSI JAWA BARAT
Abstract
This study aims to examine the visiting intention of Generation Z to West Java as a halal tourism. West Java has the potential to become the leading halal tourism in Indonesia. West Java also has a crucial role in the development of the Sharia economy, considering that 46.5 million people in this country live in this area. This province also has a wealth of attractive artistic treats, a fairly thick culture, and the potential for natural resources (geographical factors) which are considered to be the selling point as a tourist destination. There are three variables that will be tested in this study to predict the visiting intention, namely Electronic Word of Mouth, Promotion and Service Quality. The questionnaire was distributed to 170 generation Z respondents and the data were processed using SmartPLS version 3.2.9. Electronic Word of Mouth, Promotion, and Service Quality have a positive and significant impact on generation Z's interest in visiting West Java as a halal tourist destination. West Java has a destination facility that offers open space, and facilitates generation Z to take selfies with a unique background. All these facilities are provided to accommodate the needs of Muslims to carry out their prayers.
Keywords
Full Text:
PDFReferences
A, Yoeti, Oka. (2008). Ekonomi Pariwisata: Introduksi, Informasi, dan Implementasi. Jakarta: PT Perca
Assael, H. (1998). Consumer Behavior and Marketing Action 6th edition. New York : International Thomson Publishing
Alamsyah, I. E. Wisata Syariah Butuh Dukungan Pemda. (2014). Mahaka Group. Kelana,Penyunting.,http://www.republika.co.id/berita/koran/syariah koran/14/06/12/n71rm615-wisata-syariahbutuh-dukungan-pemda. (diakses 25 juni 2019)
Baber, A., Thurasamy, R., Malik, M.I., Sadiq, B., Islam, S. and Sajjad, M. (2016). “Online word-of-mouth antecedents, attitude and intention-to-purchas electronic products in Pakistan”, Telematics and Informatics, Vol. 33 No. 2, pp. 388-400
Bilgihan, Anil. (2016). Gen Y Customer Loyalty In Online Shopping: An Integrated Model Of Trust, User Experience And Branding. Computers in Human Behavior 61. Page: 103-113. ScienceDirect. Cheung, C. M., Lee, M. K., & Rabjohn, N. (2008). The impact of electronic word of mouth. Internet Research, 1 8(3), 229-247
Cheung, M., Luo, C., Sia, C. & Chen, H. (2009). Credibility of electronic word of mouth: Informational and normative determinants of on-line consumer reco 22
Chevalier, J. A., & Mayzlin, D. (2006). The effect of word of mouth on sales: Online book review. Journal of Marketing Research, 43(3), 345-354. Davis, A., & Khazanchi, D. (2008). An empiricalmmendations. International Journal of Electronic Commerce, 13(4), 9-38
Cici Safitasari dan Ida Maftukha. 2017. Pengaruh Kualitas Layanna, Promosi dan Citra Destinasi Terhadap Kepuasan Melalui Keputusan Berkunjung. Management Analysis Journal, Volume 1 Nomor 3
Dabholkar, P. A. 2000. Framework For Service Quality. Boston; Sage Publications
Davis, A., & Khazanchi, D. (2008). An empirical study of online word of mouth as predictor for multiproduct category e-commerce sales. Electronic markets, 18(2), 130-141
Deny, Septian. Jawa Barat Jadi Destinasi Wisata Halal Unggulan. (2019). Diunduh dari: https://www.liputan6.com/bisnis/read/3949751/jawa-barat jadi destinasi-wisata-halal-unggulan. (diakses 9 Juli 2019)
Dellarocas, C., Zhang, X. M., & Awad, N. F. (2007). Exploring the value of online product reviews in forecasting sales: The case of motion pictures. Journal of Interactivemarketing, 21(4),23-45
Drs. H. Malayu S.P. Hasibuan. (2004). Dasar-Dasar Perbankan, Jakarta: Bumi Aksara
Erkan, Ismail. (2016). The Impacts of Electronic Word of Mouth in Social Media on Consumers' Purchase Intentions. Brunel Business School. Brunel University. Brunei
Fahmi, Irham. (2011). Manajemen Teori, Kasus dan Solusi. Bandung : ALFABETA
Fandi Tjiptono. (2011). Pemasaran Jasa .Yogyakarta: Bayumedia, hlm. 433
Fandy Tjiptono dan Gregorius chandra. 2016. Service, Quality & satisfaction. Yogyakarta. Andi
Ferdinand. (2014). Pengembangan Minat Beli Merek Ekstensi. Semarang: Badan Penerbit Universitas Diponegoro.
G. Leon, Schiffman dan Lazar L Kanuk. 2008. Perilaku Konsumen. Edisi Ketujuh
Ghozali, Imam. 2014. Structural Equation Modeling, Metode Alternatif dengan Partial Least Square (PLS). Edisi 4. Semarang : Badan Penerbit Universitas Diponegoro
Graeme Codrington and Sue Grant-Marshall, Penguin, Updated edition 2011 (originally 2004): Understanding Different Generations: Own Your Past, Know Your Generation, Choose Your Future ISBN: 978-0143528418 | ASIN: B009TRAAAA
Hennig-theurau, T., Gwinner, K.P., Walsh, G., and Gremler, D.D. (2004). Electronic Word Of Mouth Via Consumer Opinion Platforms: What Motivates Customer To Articulate Themselves On The Internet. Journal interactive marketing 18(-): 38 52
J. Setiadi, Nugroho, SE., MM., 2003, ”Perilaku Konsumen Konsep dan Implikasi
Jalilvand, M. R. dan Samiei, N. (2012), "The Effect of Electronic Word of Mouth On Brand Image and Purchase Intention: An Empirical Study in the Automobile Industry in Iran". Marketing Intelligence & Planning, Vol. 30 Iss: 4 pp. 460 – 476
Kotler dan Keller. 2009. Manajemen Pemasaran. Jilid I. Edisi ke 13 Jakarta : Erlangga
Kotler, dan Keller. (2012). Manajemen Pemasaran. Edisi 12. Jakarta: Erlangga
Kotler, P. dan Keller, K.L. (2009). Manajemen pemasaran. Edisi 13 Jilid 1. Alih bahasa: Bob Sabran. Editor: Adi Maulana dan Wibi Hardani. Jakarta: Penerbit Erlangga
Kotler, Philip dan Gary Amstrong. (2012). Prinsip-prinsip Pemasaran Edisi 13 Jilid 1 . Jakarta: Erlangga
Kotler, Philip dan Kevin L Keller. (2012). Manajemen Pemasaran (Edisi 13) Jilid 1 dan 2. Jakarta: Index
Luo, Q. and Zhong, D. (2015), “Using social network analysis to explain communication characteristics of travelrelated electronic word-of-mouth on social networking sites”, Tourism Management, Vol. 46 No. 2, pp. 274 82
Lien, C.H. and Cao, Y. (2014), “Examining WeChat users’ motivations, trust, attitudes, and positive word-ofmouth: evidence from China”, Computers in Human Behavior, Vol. 41 No. 6, pp. 104-11
Luo, C., Luo, X. R., Xu, Y., Warkentin, M., & Sia, C. L. (2015). Examining the moderating role of sense of membership in online review evaluations.Information & Management, 52(3), 305- 316
A.J. Muljadi, (2009). Kepariwisataan dan perjalanan. Jakarta. Penerbit: PT RajaGrafindo Persada
Munirah, L., & Ismail, H. N. (2012). Muslim Tourists’ Typologi in Malaysia: Perspectives and Challenges. Proceedings of the Tourism and Hospitality International Conference. Malaysia: Department of Urban and Regional Planning, Faculty of Built Environment,
Park, D. H., & Kim, S. (2008). The effectsof consumer knowledge on message processing of electronic word of mouth via online consumer reviews. Electronic Commerce Research and Applications, 7(4), 399-410
Rosita., Marhamah, S & Hanoumwahadi, W. (2016). Pengaruh Fasilitas Wisata Dan Kualitas Pelayanan Terhadap Kepuasan Pengunjung Ditaman Margasatwa Ragunan Jakarta. Jurnal Manajemen Resort Dan Leisure Vil 13, No 1,hlm.4
Schiffman, L.G, dan Kanuk, L.L. (2007). Perilaku Konsumen Edisi Ketujuh. Jakarta: PT. Indeks
Sugiyono. 2010. Metode Penelitian Pendidikan Pendekatan Kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta
Sugiyono. 2013. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta
Teng, S., Wei Khong, K., Wei Goh, W., & Yee Loong Chong, A. (2014). Examining the antecedents of persuasive eWOM messages in social media. Online Information Review, 38(6), 746-768
The Generation Guide - Millennials, Gen X, Y, Z and Baby Boomers. (2015). Diakses dari http://fourhooks.com/marketing/thegeneration-guide millennials-gen-x-y-z-and-baby-boomers-art5910718593/
Tjiptono. 2001. Manajemen Pemasaran dan Analisa Perilaku Konsumen, Yogyakarta: BPFE
Tjiptono, F. (2001). Strategi Pemasaran. Edisi Pertama. Yogyakarta: Andi Ofset. Tjiptono Fandy, 1998, Manajemen Jasa, Penerbit Andy Yogyakarta
DOI: http://dx.doi.org/10.22441/jimb.v6i3.10095
Refbacks
- There are currently no refbacks.
Copyright (c) 2020 Jurnal Ilmiah Manajemen dan Bisnis
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Jurnal Ilmiah Manajemen dan Bisnis
Fakultas Ekonomi dan Bisnis Universitas Mercu Buana
Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650
Tlp./Fax: +62215871335
ISSN: 2460-8424
E-ISSN: 2655-7274
http://publikasi.mercubuana.ac.id/index.php/jimb
This journal is indexed by:
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.