Effect Of Environmental Concern, Attitude, Subjective Norms, Perceived Behavioral Control And Availability On Purchase Of Green Skincare Products With Intention To Purchase As A Mediation Variable

Tommy Setiawan Ruslim, Yeni Kartika, Claudia Gita Hapsari

Abstract


The purpose of this study was to examine the effect of environmental concern, attitude, subjective norms, perceived behavioral control and availability on the purchase of green skincare products in Jakarta with intention to purchase as a mediating variable. Data analysis used Partial Least Squares-Structural Equation Modeling (PLS-SEM). This study used a purposive sampling method by distributing online questionnaires via google form to 180 respondents. The results showed that environmental concern, attitude and perceived behavioral control had a positive and significant effect on the intention to purchase green skincare products, while subjective norms and availability did not significantly affect the intention to purchase green skincare products. Intention to purchase green skincare products has a positive and significant influence on the purchase of green skincare products. Intention to purchase green skincare products can mediate the effect of environmental concern and attitude towards purchasing of green skincare products.

Keywords


Environmental Concern, Attitude, Subjective Norms, Intention to Purchase, Purchase of Green Skincare Products.

Full Text:

PDF

References


Ajzen, I., (1991). The theory of planned behavior. Organizational Behavior And Human Decision Processes, 50, 179-211. https://doi.org/10.1016/0749-5978(91)90020-T

Al Mamun, A., Mohamad, R. M., Yaacob, M. R., & Mohiuddin, M. (2018). Intention and behaviour towards green consumption among low-income households. Journal of Environmental Management, 227, 73-86. https://doi.org/10.1016/j.jenvman.2018.08.061

Al Mamun, A., Nawi, N., Hayat, N., & Zainol, N. (2020). Predicting the Purchase Intention and Behaviour towards Green Skincare Products among Malaysian Consumers. Sustainability, 12(24), 1-18. https://doi.org/10.3390/su122410663

Asih, R. (2021, April 22). Mengenal sustainable beauty, tren produk kecantikan yang ramah lingkungan. Semua wajib tahu!. Retrieved 14 September 2021.

https://www.hipwee.com/style/sustainable-beauty/

Boon, L. K., Fern, Y. S., & Chee, L. H. (2020). Generation Y's purchase intention towards natural skin care products: A PLS-SEM analysis. Global Business and Management Research, 12(1), 61-77.

Chaudhary, R. & Bisai, S. (2018). Factors influencing green purchase behavior of millennials in India. Management of Environmental Quality, 29(5), 798-812. https://doi.org/10.1108/MEQ-02-2018-0023

Chin, J., Jiang, B. C., Mufidah, I., Persada, S. F., & Noer, B. A. (2018). The investigation of consumers’ behaviour intention in using green skincare products: A pro-environmental behavior model approach. Sustainability, 10(11), 1-15. https://doi.org/10.3390/su10113922

Delafrooz, N., Taleghani, M., & Nouri, B. (2014). Effect of green marketing on consumer purchase behavior. science Connect, 5(1). 1-9. https://doi.org/10.5339/connect.2014.5

Ghazali, E., Soon, P. C., Mutum, D. S., & Nguyen, B. (2017). Health and cosmetics: Investigating consumers’ values for buying organic personal care products. Journal of Retailing and Consumer Services, 39, 154–163. https://doi.org/10.1016/j.jretconser.2017.08.002

Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. The Journal of Marketing Theory and Practice, 19(2), 139-151. https://doi.org/10.2753/MTP1069-6679190202

Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106-121. https://doi.org/10.1108/EBR-10-2013-0128

Hair, J. F., Risher, J. J., Sarstedt, M. & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24. https://doi.org/10.1108/EBR-11-2018-0203

Hair, J. F., Black W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis. Andover, Hampshire, United Kingdom: Cengage.

Hsu, C. L., Chang, C. Y., & Yansritakul, C. (2017). Exploring purchase intention of green skincare products using the theory of planned behavior: testing the moderating effects of country of origin and price sensitivity. Journal of Retailing and Consumer Services, 34, 145–152. https://doi.org/10.1016/j.jretconser.2016.10.006

Jaiswal, D., & Kant, R. (2018). Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers. Journal of Retailing and Consumer Services, 41, 60-69. https://doi.org/10.1016/j.jretconser.2017.11.008

Joshi, Y., & Rahman, Z. (2015). Factors Affecting Green Purchase Behaviour and Future Research Directions. International Strategic Management Review, 3(2), 128-143. https://doi.org/10.1016/j.ism.2015.04.001

Kaufmann, H. R., Panni, M. F. A. K., & Orphanidou, Y. (2012). Factors affecting consumers' green purchasing behavior: An integrated conceptual framework. Amfiteatru Economic Journal, 14(31), 50-69.

Kim, H. Y., & Chung, J. E. (2011). Consumer purchase intention for organic personal care products. Journal of Consumer Marketing, 28(1), 40-47. https://doi.org/10.1108/07363761111101930

Lasuin, C. A., & Ching N. Y. (2014). Factors influencing green purchase intention among university students. Malaysian Journal of Business and Economics, 1(2), 1-14.

Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing Intelligence & Planning, 26(6), 573-586. https://doi.org/10.1108/02634500810902839

Maichum, K., Parichatnon, S., & Peng, K. (2016). Application of the extended theory of planned behavior model to investigate purchase intention of green products among Thai consumers. Sustainability, 8(10), 1-20. https://doi.org/10.3390/su8101077

Mainieri, T., Barnett, E. G., Unipan, J. B., & Oskamp, S. (1997). Green Buying: The Influence of Environmental Concern on Consumer Behavior. The Journal of Social Psychology, 137(2), 189-204. https://doi.org/10.1080/00224549709595430

Malhotra, N. K. (2015). Essentials of Marketing Research. Essex: Pearson Higher Ed.

Nguyen, T. N., Lobo, A., & Greenland, S. (2016). Pro-environmental purchase behaviour: the role of consumers' biospheric values. Journal of Retailing and Consumer Services, 33, 98–108. https://doi.org/10.1016/j.jretconser.2016.08.010

Paul, J., Modi, A. & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29(1), 123-134. https://doi.org/10.1016/j.jretconser.2015.11.006

Putri, C. N. (2021, Juli 27). Di balik ancaman limbah skincare dan kosmetik, ini yang bisa kita lakukan. Retrieved September 14, 2021.

https://www.kompas.com/parapuan/read/532809004/di-balikancamanlimbah-skincare-dan-kosmetik-ini-yang-bisa-kita-lakukan

Regitasab (2019, Oktober 09). Mempercantik diri: upaya mencemarkan lingkungan?. Retrieved September 14, 2021. https://warstek.com/kosmetik/

Saleki, R., Quoquab, F., & Mohammad, J. (2019). What drives Malaysian consumers’ organic food purchase intention? The role of moral norm, self-identity, environmental concern and price consciousness. Journal of Agribusiness in Developing and Emerging Economies, 9(5), 584-603. https://doi.org/10.1108/JADEE-02-2019-0018

Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A skill-building approach. West Sussex: John Wiley & Sons.

Siddique, M. Z. R., Saha, G., & Kasem, A. R. (2021). Estimating green purchase behavior: an empirical study using integrated behavior model in Bangladesh. Journal of Asia Business Studies, 15(2), 319-344. https://doi.org/10.1108/JABS-04-2019-0120

Singhal, A., & Malik, G. (2021). The attitude and purchasing of female consumers towards green marketing related to the cosmetic industry. Journal of Science and Technology Policy Management, 12(3), 514-531. https://doi.org/10.1108/JSTPM-11-2017-0063

Sun, Y., & Wang, S. (2020). Understanding consumers’ intentions to purchase green products in the social media marketing context. Asia Pacific Journal of Marketing and Logistics, 32(4), 860-878. https://doi.org/10.1108/APJML-03-2019-0178

Yadav, R., & Pathak, G. S. (2017). Determinants of consumers' green purchase behavior in a developing nation: applying and extending the theory of planned behavior. Ecological Economics, 134, 114–122. https://doi.org/10.1016/j.ecolecon.2016.12.019

Yadav, R., Khandelwal, U. & Tripathi, V. (2017). Determinants of green purchase intention: An empirical study in India. International Journal on Customer Relations, 5(2), 42-54.

Yean, W. T., Iris, T., & Lee, L. W. (2019). Consumers purchase intention towards organic food in Malaysia. Proceedings of the 2nd International Conference on Big Data Technologies, 306–309. https://doi.org/10.1145/3358528.3358531

Zheng, G. W., Akter, N., Siddik, A. B., & Masukujjaman, M. (2021). Organic Foods Purchase Behavior among Generation Y of Bangladesh: The Moderation Effect of Trust and Price Consciousness. Foods, 10(10), 1-19. https://doi.org/10.3390/foods10102278




DOI: http://dx.doi.org/10.22441/jimb.v8i1.14499

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Jurnal Ilmiah Manajemen dan Bisnis

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Jurnal Ilmiah Manajemen dan Bisnis
Fakultas Ekonomi dan Bisnis Universitas Mercu Buana
Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650
Tlp./Fax: +62215871335

ISSN: 2460-8424
E-ISSN: 2655-7274


http://publikasi.mercubuana.ac.id/index.php/jimb

This journal is indexed by:

   

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Web Analytics Made Easy - StatCounter
View My Stats