Perceived Quality Analysis Using Importance Performance Analysis (IPA) Method in Teh Pucuk Harum
DOI:
https://doi.org/10.22441/jimb.v9i2.20015Keywords:
Perceived Quality, Importance Performance AnalysisAbstract
Perceived quality of a product is very important because it can be a factor in winning market competition. This study aims to determine what product attributes still need to be improved and which need to be maintained in the Teh Pucuk Harum packaged beverage product. The type of research used is mixed method. Data collection techniques using observation, surveys and interviews. As for data analysis using the Importance Performance Analysis (IPA) method. The results of the research show that the attributes of quality, design, and style still need to be improved and become the focus of the company. Meanwhile, price and feature attributes are considered less important by consumers, so they are not the focus of the company in its marketing strategy.Downloads
References
Anggraeni, L. D., Deoranto, P., & Ikasari, D. M. (2015). ANALISIS PERSEPSI KONSUMEN MENGGUNAKAN METODE IMPORTANCE PERFORMANCE ANALYSIS DAN CUSTOMER SATISFACTION INDEX. Industria : Jurnal Teknologi Dan Manajemen Agroindustri, 4(2), 74–81. https://industria.ub.ac.id/index.php/industri/article/view/179
Hidayat, A. T., Elita, F. M., & Setiaman, A. (2012). Hubungan Antara Atribut Produk Dengan Minat Beli Konsumen. Students E-Journals, 1(1), 1–14. https://jurnal.unpad.ac.id/ejournal/article/view/1241
Marlina, R., & Yuniati, U. (2020). PERSEPSI KUALITAS TERHADAP KEPUASAN KONSUMEN DALAM MEMBELI SMARTPHONE. Jurnal Riset Mahasiswa Dakwah Dan Komunikasi, 2(1), 1–14. https://ejournal.uin-suska.ac.id/index.php/jrmdk/article/view/9452/6105
Nugraha, R., Harsono, A., & Adianto, H. (2014). Usulan Peningkatan Kualitas Pelayanan Jasa pada Bengkel “X” Berdasarkan Hasil Matrix Importance-Performance Analysis* (Studi Kasus di Bengkel AHASS PD. Sumber Motor Karawang). Jurnal Online Institut Teknologi Nasional, 1(3), 221–231.
Oscar, B., & Megantara, H. C. (2020). PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MUSLIM ARMY. Jurnal Bisnis Dan Pemasaran, 10(1), 1–12.
Sari, N. P., Wahyuni, S., & Widodo, J. (2022). PENGARUH PERSEPSI KUALITAS DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN. Jurnal Pendidikan Ekonomi, 16(1), 40–46. https://jurnal.unej.ac.id/index.php/JPE/article/view/22729/11021
Sugiyono. (2015). Metode Penelitian Kombinasi (Mix Methods). Alfabeta.
Sutikno. (2020). ANALISIS KESADARAN MEREK, PERSEPSI KUALITAS DAN ASSOSIASI MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Pelanggan CS Finance Cabang Tangerang). Jurnal Ekonomi Vokasi, 3(1), 49–65. https://e-jurnal.lppmunsera.org/index.php/JEV/article/view/2057/1233
Downloads
Published
How to Cite
Issue
Section
License
The copyright of this article was transferred to Universitas Mercu Buana if and when the article was accepted for publication. The undersigned below transfers all and all rights in and to paper including without limitation all copyright to UMB. The undersigned states and guarantees that the paper is genuine and that he is the author of the paper, except material that is clearly identified as the original source, with the notification of the permission of the copyright owner if necessary and has the power and authority to make and carry out this assignment. We state that this paper has not been published in the same form elsewhere.
Furthermore, I / We hereby transfer unlimited publicity rights to the above mentioned papers as a whole to Universitas Mercu Buana. Copyright transfers include the right to reproduce and distribute articles, including reprints, translations, photo reproductions, microforms, electronic forms (offline, online) or other reproductions that have similar properties. The appropriate author signs and accepts the responsibility for releasing this material on behalf of each and all co-authors. This agreement must be signed by at least one of the authors who has obtained approval from the co-author (s) where applicable.
After the submission of this agreement is signed by the appropriate author, changes in authorship or in the order of the registered author will not be accepted. Retained Rights / Provisions and Conditions Although the author is permitted to reuse all or part of the Work in another work, this does not include giving a third party request for reprinting, republishing, or any other type of reuse.
