Care About The Way You Look? Website Quality Impact on Purchase Decision Mediated by Ewom and Ease of Use
DOI:
https://doi.org/10.22441/jimb.v8i3.17013Kata Kunci:
Website quality, Ease of use, EWOM, Purchase Decision.Abstrak
In the forthcoming industry of technology, many people look for websites to purchase things online. When people moving to smartphone app there are several app still uses website for their main transaction. One of the benefit of using website is easy to access with smartphone, tablet, laptop, or personal computer. In this research, we try to look for the effect of website quality on a purchase decision in a marketplace and the effect of ease of use and electronic word of mouth as the mediating effect of website on purchase decision. Website quality is examined with the mediating variable as the amplifier toward a purchase decision. An online survey was used to collect respondents (300 valid responses) and PLS was used to analyze the relationship in the structural model. Results suggest that website quality if important in a purchase decision. Second, ease of use and EWOM amplify the effect of website quality on purchase decisions. With excellence website interface and positive online review about the website will increase customer transaction on e-commerce website.
Unduhan
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
The copyright of this article was transferred to Universitas Mercu Buana if and when the article was accepted for publication. The undersigned below transfers all and all rights in and to paper including without limitation all copyright to UMB. The undersigned states and guarantees that the paper is genuine and that he is the author of the paper, except material that is clearly identified as the original source, with the notification of the permission of the copyright owner if necessary and has the power and authority to make and carry out this assignment. We state that this paper has not been published in the same form elsewhere.
Furthermore, I / We hereby transfer unlimited publicity rights to the above mentioned papers as a whole to Universitas Mercu Buana. Copyright transfers include the right to reproduce and distribute articles, including reprints, translations, photo reproductions, microforms, electronic forms (offline, online) or other reproductions that have similar properties. The appropriate author signs and accepts the responsibility for releasing this material on behalf of each and all co-authors. This agreement must be signed by at least one of the authors who has obtained approval from the co-author (s) where applicable.
After the submission of this agreement is signed by the appropriate author, changes in authorship or in the order of the registered author will not be accepted. Retained Rights / Provisions and Conditions Although the author is permitted to reuse all or part of the Work in another work, this does not include giving a third party request for reprinting, republishing, or any other type of reuse.
