KONSTRUKSI PEREMPUAN MASKULIN PADA FILM BRAVE DAN MOANA
Abstrak
Perempuan dalam konstruksi sosial selalu digambarkan feminim, seperti pada film Disney. Namun film Disney saat ini di awal tahun 2010an, muncul pergeseran citra perempuan pada film animasi Disney khususnya film Brave dan Moana. Perempuan yang pada dahulu film Disney mencitrakan diposisi subordinasi, dependen, dan pasif kini berubah menjadi sosok yang mandiri, mampu memimpin, aktif dan tidak membutuhkan laki-laki.. Konsep Gender dan Media penelitian ini bertujuan melihat bagaimana media mengkonstruksi perempuan. Teori yang digunakan teori gender yang membahas bagaimana konstruksi dan memetakan gender. Penelitian ini bersifat kualitatif dengan semiotika Chris Mertz dan semiotika Charles sanders piere dalam mengintrepretasi data. Paradigma dalam penelitian ini adalah konstruktivis sehingga dapat menjelaskan bagaimana makna dibentuk. Hasil penelitian ini mengkonstruksikan perempuan menjadi tokoh utama dalam film brave (merida) dan moana (moana) yang mengarah pada karateristik maskulin. Seperti kuat, rasional, berani, suka berpetualang, kesetaraan, mampu berspekulasi, mandiri, petarung, bernegosiasi, ambisius, kuat, manipulatif. Saran dari penelitian ini diharapkan penelitian ini menjadi referensi mengenai studi gender dan memberikan kesadaran tentang menjadi perempuan pada zaman ini.
Kata kunci: Semiotika, Christian Metz, Charles Sanders Pierce, gender
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2026 Marcommers : Jurnal Marketing Communication and Advertising
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
The copyright to this article is transferred to Universitas Mercu Buana (UMB) if and when the article is accepted for publication. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to UMB. The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.
We declare that:
1. This paper has not been published in the same form elsewhere.
2. It will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.
3. A copyright permission is obtained for materials published elsewhere and which require this permission for reproduction.
Furthermore, I/We hereby transfer the unlimited rights of publication of the above mentioned paper in whole to UMB. The copyright transfer covers the exclusive right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online) or any other reproductions of similar nature.
The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. This agreement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.
Retained Rights/Terms and Conditions
1. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in the Work.
2. Authors may reproduce or authorize others to reproduce the Work or derivative works for the authors personal use or for company use, provided that the source and the UMB copyright notice are indicated, the copies are not used in any way that implies UMB endorsement of a product or service of any employer, and the copies themselves are not offered for sale.
3. Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.
