Proses Kreatif Iklan televisi Simpati Ektra Versi Mertua
Dwi Irmawaty Gultom, Jefri Roberto Gala
Abstract
Ad competition mobile operators currently uery tight, each mobile operator to qff'er the product through 60!h the teleuision media, radio and print media to attract audiences. Aduertising through the medium of teleuision to make a wider range of broadcasting and makes the characters become more dime. Inept, TPOseqfthisstttd!liraorderto knowthestttge^of the creatiueprocess ofSimpotiEkstra "Father-in-Low"uersion TV aduertisement. The creatiue process underlying the creation of rid simPATfExtra-towsin the prtuoteteleuisionuersioniLiasstarte from a giuen client creatiue bric:fs, brainstorming, shooting, approued b!! the client and broadcasting aduertisements on Abstract teleuis, bn.
Keywords
ad creative process
References
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DOI:
http://dx.doi.org/10.22441/marcommers.v2i1.7349
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Marcommers : Jurnal Marketing Communication and Advertising Fakultas Ilmu Komunikasi Universitas Mercu Buana Gedung C Lt. 2, Jalan Meruya Selatan, Kembangan, Jakarta Barat 11650 Telepon: 021-5840816 Ext. 5411/5400 Faksimil : 021-5670341 p-ISSN: 2086-5619 e-ISSN : 2714-5255
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