PEMANFAATAN APLIKASI PEMBUKUAN KEUANGAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM di RUSUN MARUNDA

Abstract

Knowledge and understanding of good financial management and business development can help business owners make the right decisions in their business management, resulting in good financial management behavior and business development. Currently, there is a type of application that is popular among MSME players, namely financial management applications. One of these applications is BukuWarung, which is useful for storing daily financial data in business. Seeing this situation, it is necessary to provide education on the use of digital-based financial applications for MSMEs in the Marunda Flats Area. The aim of this activity is for participants to gain an understanding of individual financial management in the form of simple digital-based planning and recording for MSMEs. The community service activity was attended by 40 MSME actors. Training activities were carried out face-to-face in two sessions, namely the first session was lecturing, namely the delivery of training material by resource persons and the second session was discussion, namely discussion activities with the participants. After carrying out the training, community service activities continued with a mentoring (educational) session for one coached MSME actor for 1 month. Evaluation of activities was obtained through participant satisfaction evaluation questionnaires.

Keywords: Socialization, BukuWarung, digital financial records, digital financial management, MSME.