SIKAP PENERIMAAN TERHADAP M-COMMERCE: ANALISIS PERSEPSI MANFAAT, PERSEPSI AKSESIBILITAS DAN PERSEPSI KEYAKINAN (Studi Kasus Pada Perdagangan Grosir Iken, Jakarta, Indonesia)

Abstract

This study aims to analyze the effect of partial perception of benefits on the attitude of acceptance, perceptions of accessibility to acceptance, perceptions of beliefs on attitudes of acceptance and influence simultaneous perceptions of benefits, perceptions of accessibility, perceptions of beliefs on attitudes of acceptance. The specified population is a permanent subscriber and is currently downloading and installing the Iken wholesale mobile app, based on this criteria of 325 subscribers. The sampling technique is done purposively (purposive sampling), the number of samples with Slovin formula is 178 customers. Quantitative analysis method with multiple linear regression analysis, followed by simultaneous test (F-test), partial hypothesis testing (t-test) and determination analysis (R Square) with alpha 5 percent (0,05). Before the regression test, data quality assays and classical assumption test were first performed. Analyzer tool using software SPSS version 23. The results showed that the perception of benefits have a strong influence on the attitude of acceptance partially, the perception of accessibility affects partial acceptance attitude, confidence perceptions have a strong influence on acceptance, and simultaneous perceptions of benefits, perceptions of accessibility and perceptions of beliefs affect the attitude of acceptance of mobile applications (m-Commerce) Iken Group Jakarta, Indonesia