Pengaruh Attitude, Subjective Norm, dan Perceived Risk terhadap Revisit Intention (Studi pada Taman Impian Jaya Ancol di Masa Pandemi Covid-19)
Kata Kunci:
Attitude, Subjective Norm, Perceived Risk, Revisit IntentionAbstrak
ABSTRACT. This study aims to determine the influence of attitude, subjective norm, perceived risk on the revisit intention of Taman Impian Jaya Ancol. This study was conducted on 130 respondents using a quantitative approach. The data analysis method used is Structural Equation Modeling (SEM). The results showed that attitude has a positive and significant effect on revisit intention, subjective norm has a positive and significant effect on revisit intention, perceived risk has a negative effect and is not significant on revisit intention.
Unduhan
Referensi
Abbasi, G. A., Kumaravelu, J., Goh, Y. N., & Singh, K. S. (2021). Understanding The Intention to Revisit a Destination by Expanding The Theory of Planned Behaviour (TPB). Spanish Journal of Marketing, 280-307.
Abubakar, A. M., Ilkan, M., Al-Tal, R. M., & Eluwole, K. K. (2017). EWOM, Revisit Intention, Destination Trust and Gender. Journal of Hospitality and Tourism Management, 31(1), 220-227.
Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
Ali, H., Hamdan, H., & Mahaputra, M. R. (2022). Faktor Eksternal Perceived Ease of Use dan Perceived Usefulness pada Aplikasi Belanja Online: Adopsi Technology Accepted Model. Jurnal Ilmu Multidisplin, 1(3), 587-604.
Ancol. (2022). ancol.com. Retrieved from ancol.com: https://www.ancol.com/blog/jakarta-bird-land/
Annisawati, A. A., & Ayuninda, A. Q. (2019). Pengaruh Sikap dan Persepsi Konsumen terhadap Minat Menggunakan Aplikasi KAI Access di PT Kereta Api Indonesia dengan Menggunakan Pendekatan Technology Accpetence Model (TAM). Jurnal Bisnis dan Pemasaran, 9 (2), 43-51.
Asiku, W. F., Hermawan, A., & Dewi, T. S. (2020). The Influence of Image Destination on Revisit Intention and Word of Mouth Trough Tourist Satisfaction (Study on Tourism Pulo Love Eco Resort, Boalemo District). South East Asia Journal of Contemporary Business, Economics and Law, 23 (1), 125-134.
Bascha, U. F., Reindrawati, D. Y., Witaningrum, A. M., & Sumardiko, D. S. (2020). Dampak Pandemi Covid-19 Terhadap Minat Masyarakat dalam Berwisata dan Sosialisasi. Jurnal Abdidas, 1 (6), 560-570.
Bps. (2023). jakarta.bps.go.id. Retrieved from jakarta.bps.go.id: https://jakarta.bps.go.id/indicator/16/777/1/jumlah-kunjungan-wisatawan-ke-obyek-wisata-unggulan-menurut-lokasi-di-dki-jakarta.html
Bintarti, S., & Kurniawan, E. N. (2017). A Study of Revisit Intention: Experiential Quality and Image of Muara Beting Tourism Site in Bekasi District. European Research Studies Journal, (2A), 521-537.
Darajat, M. N., Rahmafitria, F., & Wirakusuma, R. M. (2021). Pengaruh Persepsi Risiko Bencana Tsunami dan Citra Destinasi Terhadap Niat Berkunjung Kembali Wisatawan ke Pantai Anyer Banten. Tourism Scientific Journal, 6(2), 281-290.
Dung, N. N. (2020). Theory of Planned Behavior as a Theoretical Framework, 1-3.
Faren, M., & Yasri. (2021). The Effect of Perceived Risk and Service Quality on Revisit Intention on Bukik Gadang Hot Springs Tourism Object at Nagari Koto Gadang Koto Anau with Destination Image as a Mediation Variable. Marketing Management Studies, 1 (3), 238-252.
Fischer, R., & Karl, J. A. (2022). Predicting Behavioral Intentions to Prevent or Mitigate COVID-19: a Cross-Cultural Meta-Analysis of Attitudes, Norms, and Perceived Behavioral Control Effects. Social Psychological and Personality Science, 13 (1), 264-276.
Gaiseanu, F. (2020). Attitude as an Expressible Info-Operational Reaction to a Perceived/ Purposed Object/ Objective. International Journal on Neuropsychology and Behavioural Sciences, 1 (1), 12-16.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Secound Etition. America: Sage.
Hamid, A. H., & Mohamad, M. R. (2020). Validating Theory of Planned Behavior with Formative Affective Attitude to Understand Tourist Revisit Intention. International Journal of Trend in Scientific Research and Development (IJTSRD), 4 (2), 594-598.
Hamdan, H., & Yuliantini, T. (2021). Purchase behavior : online tour package. Dinasti International Journal of Management Science, 2(3), 420-434.
Hamdan, H., Raharja, I., Ilhamalimy, R.R., dan Ali. H., (2022). Consumer Value Perception Model as Consideration for Fusion Beverage Business Sustainability. Journal Ilmiah Manajemen dan Bisnis, 8(3), 347-364.
Hamdan, H., Kurniawan, D., Imaningsih, E. S., & Samudro, A. (2021). Risk and trust using mHealth application. Jurnal Manajemen dan Pemasaran Jasa, 14(2), 197-212.
Harahap, M. S., & Dwita, V. (2020). Effect of EWOM on Revisit Intention: Attitude and Destination Image as Mediation Variables (Study in Pasaman Regency Tourism Destinations). The Fifth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship, 152, 599-609.
Harun, A., Obong, A., Kassim, A. W., & Lily, J. (2018). The Effects of Destination Image and Perceived Risk on Revisit Intention: A Study in the South Eastern Coast of Sabah, Malaysia. e-Review of Tourism Research (eRTR), 15 (6), 540-559.
Hasan, M. K., Abdullah, S. K., Islam, F., & Neela, N. M. (2020). An Integrated Model for Examining Tourists’ Revisit Intention to Beach Tourism Destinations. Journal of Quality Assurance in Hospitality & Tourism, 21 (6), 716-737.
Hasan, M. K., Abdullah, S. K., Lew, T. Y., & Islam, M. F. (2019). The Antecedents of Tourist Attitudes to Revisit and Revisit Intentions for Coastal Tourism. International Journal of Culture, Tourism and Hospitality Research, 1-18.
Hussein, H. M., Salam, E. M., & Gaber, H. R. (2020). Investigating the Factors that Enhance Tourists’ Intention to Revisit Touristic Cities. A Case Study on Luxor and Aswan in Egypt. International Journal of African and Asian Studies, 69 (1), 24-36.
Jamaluddin, F., & Ibrahim, A. (2017). Exploring the Influence of Subjective Norm towards Green Technology Implementation among Malaysian University Staffs: A Literature Review. International Journal of Academic Research in Business and Social Sciences, 7 (2), 893-897.
Karim, M. H., Hassan, M. K., & Bahari, A. M. (2021). Investigating PWD Revisit Intention for Entrepreneuersial Pastry Course at Selayang Community College: The Moderator Role of Gender. International Journal of Entrepreneurship and Management Practices, 4 (13), 22-33.
Leavy, P. (2017). Research Design. USA: A Division of Guilford Publications.
kemenparekraf. (2021, Agustus 18). kemenparekraf.go.id. Retrieved from kemenparekraf.go.id: https://www.kemenparekraf.go.id/ragam-pariwisata/Tren-Pariwisata-Indonesia-di-Tengah-Pandemi
Mayasari, N. P., & Artanti, Y. (2021). Pengaruh Creative Tourist Experience, Travel Motivation dan Perceived Risk Terhadap Revisit Intention Pada Wisata Edukasi Secara Virtual. Business Innovation and Entrepreneurship Journal, 3(3), 186-194.
Meng, B., & Cui, M. (2020). The Role of Co-Creation Experience In Forming Tourists' Revisit Intention to Home-Based Accommodation: Extending the Theory of Planned Behavior. Tourism Management Perspectives, 33(1), 1-13.
Musthofa, B. M., & Anwar, M. R. (2021). Strategi Promosi Luar Negeri Pariwisata Jakarta Sebelum dan Saat Pandemi Covid-19. Jurnal Sosial Humaniora Terapan, 3 (2), 32-40.
Nugraha, S. I., & Rafdinal, W. (2022). Pengaruh Destination Image dan Perceived Risk terhadap Revisit Intention melalui Tourist Satisfaction di Kampung Wisata Sejarah dan Budaya Braga. In Prosiding Industrial Research Workshop and National Seminar, 13 (01), 1156-1167.
Rahimizhian, S., & Irani, F. (2020). Contactless Hospitality in a Post-Covid-19 World. International Hospitality Review, 1-13.
Rahmi, S., Ilyas, G. B., Tamsah, H., & Munir, A. R. (2022). Perceived Risk and Its Role in The Influence of Brand Awareness on Purchase Intention: Study of Shopee Users. Jurnal Siasat Bisnis, 26 (1), 97-109.
Rajput, A., & Gahfoor, R. Z. (2020). Satisfaction and Revisit Intentions at Fast Food Restaurants. Future Business Journal, 6(1), 1-12.
Ramli, Y., Asih, D., & Soelton, M. (2020). Green Marketing That Influence Customer Purchase Decision Based On Their Behavior And Attitude. Jurnal Doktor Manajemen (JDM), 3(1), 14-27.
Satyarini, N. W., Tamjuddin, T., & Kurniawan, R. (2020). Interrelation Between Tourist Risk Perception and Destination Image and Revisit Intention East Lombok Post Earthquake. International Seminar on Business, Economics, Social Science and Technology, 143(2), 181-186.
Sugiyono. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Syachadi, N. D., & Widyastuti. (2021). Pengaruh Experiential Marketing terhadap Niat Mengunjungi Kembali di Rumah Makan dengan Kepuasan Konsumen sebagai Variabel Mediasi. Jurnal Ilmu Manajemen, 9 (3), 966-978.
Thaibah, H., Mirnawati, & Sari, I. P. (2018). The Influence of Students’ Attitudes to Students with Special Needs. 2nd International Conference on Indonesian Education for All, 99-106.
Verma, V. K., & Chandra, B. (2017). An Application of Theory of Planned Behavior to Predict Young Indian Consumers' Green Hotel Visit Intention. Journal of cleaner production, 1-38.
Viet, B. N., Dang, H. P., & Nguyen, H. H. (2020). Revisit Intention and Satisfaction: The Role of Destination Image, Perceived Risk, and Cultural Contact. Cogent Business & Management, 7(1), 1-20.
Yahya, W. K., Hashim, N. H., Husin, N., & Rahim, N. A. (2020). Online Customer Shopping Behaviour: The Mediating Role of Online Perceived Risk. Global Business Management Review, 12 (2), 1-18.
Zhang, M., Chen, Q., & Li, W. (2019). The Influencing Factors and Mechanism of Tourists’ Revisit Intention in Chinese Tourism Characteristic Towns—Take Gankeng Hakka Town in Shenzhen as an Example. Journal of Service Science and Management, 12 (3), 346-359.
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2026 Teropong : Jurnal Manajemen dan Bisnis
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
