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Vol 2, No 2 (2016): Jurnal Ilmiah Manajemen dan Bisnis PENGARUH CITRA MEREK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK TAS BRANDED TIRUAN PADA WANITA KARIR DI JAKARTA Abstract  PDF
Erlita Prasetyaningsih, Rina Astini
 
Vol 2, No 2 (2016): Jurnal Ilmiah Manajemen dan Bisnis PENGARUH PROMOSI TERHADAP BRAND IMAGE PADA PENGAMBILAN KEPUTUSAN MENJADI MAHASISWA UNIVERSITAS MERCU BUANA Abstract  PDF
Ali Hanafiah, Arief Bowo Prayoga Kasmo
 
Vol 1, No 2 (2015): Jurnal Ilmiah Manajemen dan Bisnis PENGARUH STRATEGI DIFERENSIASI PRODUK, CITRA MEREK, DAN MEDIA IKLAN TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG DALAM KEMASAN MEREK SANIA ROYALE PADA MASYARAKAT PERUMAHAN TANGERANG, TANGERANG SELATAN DAN BOGOR Abstract  PDF
Rahayu Lestari, Beureukat Beureukat
 
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