Email this article .jpg){kind=logo}
_.jpg)
Determination of Business Strategy with SWOT and AHP
Abstract
This study aims to formulate strategic decision-making in the paint industry through the SWOT-AHP hybrid method. The calculated priorities of the SWOT factor can form a management approach to the company's main decisions. The calculated priorities of the SWOT factor can form a management approach to the company's main decisions. From the study results, it is expected to get an overview of the application of strategic analysis using the hybrid SWOT-AHP method based on influencing factors. AHP analysis using expert choice software. The SWOT analysis and AHP method results produce strategy priorities: (1) Build omni channel, (2) Build close relationships with all channels. (3) Build a close relationship with personal values, especially for Pareto stores. (4) Sales collaboration, (5) Start building infrastructure for digital business, (6) Formulate strategies to build collaborative relationships.
Keywords
Full Text:
PDFReferences
Ali Gorener, K.T. (2012), “Application of combined SWOT and AHP: a case study for a manufacturing firm”, Procedia - Social and Behavioral Sciences, Vol. 58, 1525-1534.
Alshomrani, S. dan Qamar, S. (2012), “Hybrid SWOT-AHP analysis of Saudi Arabia E-government”, International Journal of Computer Applications, Vol. 48 (2), 1-7
Ashutosh, et al., (2019). “Strategic analysis using SWOT-AHP: a fiber cement sheet company application”, Journal of Management Development.
Baseline Report Indonesia. (2019). GEF UNEP-IPEN Lead Paint Project, Nexus 3 Foundation.
Belhadi, A., Touriki, F.E. and Elfezazi, S. (2019), “Evaluation of critical success factors (CSFs) to lean implementation in SMEs using AHP”, International Journal of Lean Six Sigma, Vol. 10 No. 3
Birendra, et al., (2014), “Community users’ and experts’ perspective on community forestry in Nepal: a SWOT–AHP analysis”, Forests, Trees and Livelihoods, Vol. 23 (4), 217-231.
Elavarasan, R.M., Afridhis, S., Vijayaraghavan, R.R., Subramaniam, U. and Nurunnabi, M. (2020), “SWOT analysis: a framework for comprehensive evaluation of drivers and barriers for renewable energy development in significant countries”, Energy Reports, Vol. 6, 1838-1864,
Frost and Sullivan. (2017). Independent Market Research on the Paint and Coating Industry in Selected Southeast Asian Countries.
Haghshenas, A. (2015), “Hybrid model of AHP and SWOT in analysis of tile export (case study: Sara Toils industry)”, International Journal of Research in Organizational Behavior and Human Resource Management, Vol. 3 (2), 108-119.
Hassannezhad, F.M.M. (2014), “Analytical investigation of mobile NFC adaption with SWOT-AHP approach: a case of Italian Telecom”, The 7th International Conference Interdisciplinarity in Engg (INTER-ENGG 2013), Vol. 12, hal. 535-541.
Kangas, J. (2001), A’WOT: Integerating the AHP with SWOT Analysis, 6th ISAHP, Berne, Switzerland, 189-198.
Marimin. (2004). Pengambilan Keputusan Kriteria Majemuk. Jakarta (ID): PT. Gramedia Widia Sarana Indonesia.
MARS. (2014). Studi Profil Pasar dan Konsumen Cat 2013 (Vol. 10).
Podimata, M.V. dan Yannopoulos, P.C. (2013), “Evaluating challenges and priorities of a trans-regional river basin in Greece by using a hybrid SWOT scheme and a stakeholders’ competency overview”, International Journal of River Basin Management, Vol. 11 (1), 93-110,
Riston, N. (2008). Strategic Management. Neil Riston and Ventus Publishing APS.
Saaty TL dan Vargas LG. (2006). Decision Making with The Analytic Network Process: Economic, Political, Social and Technological Applications with Benefits, Opportunities, Costs and Risks (Vol. 95). New York (US): Springer.
Sequeira, M., Hilletofth, P. and Adlemo, A. (2021), “AHP-based support tools for initial screening of manufacturing reshoring decisions”, Journal of Global Operations and Strategic Sourcing, Vol. 14 No. 3, 502-527
Sindhu, S., et al., (2017), “Solar energy deployment for sustainable future of India:
hybrid SWOT-AHP analysis”, Renewable and Sustainable Energy Reviews, Vol. 72, 1138-1151.
Wang, X.P., et al., (2014), “Hybrid SWOT approaches for strategic planning and
formulation in China worldwide express mail service”, Journal of Applied Research and Technology, Vol. 12 (2), 230-238.
Zhou, L. dan Chen, Y. (2014), “Exploring the potential of community-based grassland management in Yanchi county of Ningxia Hui autonomous region, China: an application of the SWOT-AHP”, Environmental Earth Sciences, Vol. 72 (6), 1811-1820.
DOI: http://dx.doi.org/10.22441/jimb.v9i2.21571
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Jurnal Ilmiah Manajemen dan Bisnis
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Jurnal Ilmiah Manajemen dan Bisnis
Fakultas Ekonomi dan Bisnis Universitas Mercu Buana
Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650
Tlp./Fax: +62215871335
ISSN: 2460-8424
E-ISSN: 2655-7274
http://publikasi.mercubuana.ac.id/index.php/jimb
This journal is indexed by:
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.