The Role of Intellectual Capital and Knowledge Management in Enhancing FMCG Firm Performance

Aburizal Maharsyah

Abstract


Researchaims:ThisstudyaimstoanalyzetheroleofIntellectualCapital(IC) and Knowledge Management (KM) in influencing Firm Performance (FP) in companies within the Fast-Moving Consumer Goods (FMCG) sector.

Design/Methodology/Approach: A quantitative approach was employed using thePartialLeastSquaresStructuralEquationModeling(PLS-SEM)method.Data werecollectedthroughquestionnairesdistributedto104respondentsacrossvarious job levels.

Research findings: The results indicate that both IC and KM have a positive and significant impact on FP.Furthermore, KM was foundto partially mediate therelationship between IC and FP, implying that a firm’s success is not only determinedbyintellectualcapitalbutalsobyitsabilitytomanageandutilizeknowledge effectively.

Theoretical Contribution/Originality: This study contributes to the developmentofICandKMliteraturebyhighlightingthemediatingroleofKMinenhancing firm performance, particularly in the FMCG sector.

Practitioners/Policy Implications: The findings provide practical insights for managersindesigningandimplementingknowledge-basedstrategiesthatintegrate IC and KM to strengthen firm performance and build sustainable competitive advantage in dynamic markets.

ResearchLimitations/Implications:Thestudyislimitedbyitssamplesizeand focus on the FMCG sector. Future research may expand to other industries and employ longitudinal data to capture performance dynamics over time.


Keywords


Firm Performance, FMCG, Intellectual Capital, Knowledge Management, PLS-SEM

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DOI: http://dx.doi.org/10.22441/jimb.v12i1.36499

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