PERANCANGAN LOGO KOMUNITAS “TANDA MATA KREATIF” SEBAGAI UPAYA MENINGKATKAN BRAND AWARNESS

Abstract

In a community, there is one important thing where a community can be very well known by the wider community, which must be owned by the founder of a community or agreed upon by the community itself in establishing a community, a logo is needed to distinguish one community from another. The establishment of the Tanda Mata Kreatif community originated from the desire of Ari Nanda Suria as the Chairperson of Tanda Mata Kreatif to develop potential and interest in filmmaking and enrich culture through audio-visual media, so that Tanda Mata Kreatif became a forum for students or students who have an interest in the world of cinema. But currently the Tanda Mata Kreatif community does not have a fixed Logo Identity so that this community is difficult to recognize for students or students to join. Therefore, a literature study is needed to design the right logo for the Tanda Mata Kreatif community and apply the Qualitative method as a goal in analyzing Branding in the Tanda Mata Kreatif community. This research explains how the logo design process for the Tanda Mata Kreatif community.