Pengembangan Supplier Relationship Management untuk Mengurangi Tingkat Penolakan Produk di Perusahaan Kosmetik

Hafid Maulana Yunizar; Wahyudi Sutopo; Renny Rochani

doi:10.22441/pasti.2026.v20i1.009

Authors

Hafid Maulana Yunizar Sebelas Maret University, Indonesia
Wahyudi Sutopo Univeritas Sebelas Maret, Indonesia
Renny Rochani Univeritas Sebelas Maret, Indonesia

DOI:

https://doi.org/10.22441/pasti.2026.v20i1.009

Keywords:

Supplier Relationship Management (SRM), Rejection Rate, Fault Tree Analysis (FTA), Failure Mode and Effect Analysisi (FMEA), Cosmetics Industry

Abstract

This research aims to develop Supplier Relationship Management (SRM) to reduce the product rejection rate at cosmetic company, a leading cosmetics company in Indonesia. With the rapid growth of the cosmetics industry, the company faces the challenge of maintaining high quality while improving supply chain efficiency. It was found that the rejection rate of 9.52% poses a significant barrier to cosmetics production. Additionally, a delivery rate of 91.50% indicates that suppliers have not yet been able to meet company's requirements. This study uses a quantitative approach with Fault Tree Analysis (FTA) and Failure Mode Effect Analysis (FMEA) methods to identify and analyze the main causes of product rejection. The results show that the development of SRM can significantly reduce the rejection rate through improved supplier quality, better communication, and closer collaboration between the company and its suppliers. Effective implementation of SRM strategies is expected to enhance company's competitiveness in both national and international cosmetics markets.

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