MELIHAT AKSESIBILITAS, TEKNOLOGI INFORMASI PADA SAAT PADEMI COVIC 19 TERHADAP AKSI KOMPETITIF USAHA MIKRO KECIL MENENGAH
Keywords:
Aksesibilitas, Teknologi Informasi, Aksi KompetitifAbstract
Perihal yang menarik buat menguji pengaruh aksesibilitas, teknologi data terhadap aksi kompetitif pada UMKM di dikala Pademi Covic 19. Riset ini memakai aksesibilitas serta teknologi data selaku variabel independen. Dan, variabel dependennya merupakan aksi kompetitif. Ilustrasi riset ini merupakan UMKM yang terdaftar jadi mitra Gojek wilayah Kecamatan Medan Timur, dimana mitra Gojek yang terletak di dekat Universitas HKBP Nommensen serta Universitas Negara Medan. Kuesioner digunakan buat pengumulan informasi, dimana disebarkan mengenakan quota sampling secara langsung kepada orang dagang UMKM sebanyak 30 kuesioner. Pengujian secara statistik memakai analisis regresi linear berganda, pengujian hipotesis uji t, uji F, serta uji regresi determinasi.
Hasil analisis menampilkan kalau aksesibilitas( X1) mempengaruhi signifikan terhadap aksi kompetitif( Y), teknologi data( X2) tidak mempengaruhi signifikan terhadap aksi kompetitif( Y). Hipotesis 2 terletak didaerah penolakan serta Hipotesis 1 diterima sehingga hipotesis yang diajukan“ Diprediksi kalau aksesibilitas( X1) serta teknologi data( X2) secara simultan bepengaruh sgnifikan terhadap aksi kompetitif( Y)”
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