PENGARUH KUALITAS DAN PROMOSI WEBSITE TERHADAP SIKAP USER SERTA IMPLIKASINYA KEPADA KEPUTUSAN PENGGUNAAN WEBSITE PORTAL (STUDI KASUS WEBSITE PORTAL USEETV.COM)

Abstract

Abstract. UseeTV is an entertainment portal website. There is no increasing number of
visitor in page view since 2013 to Q2 2014, although it has been carried out various
promotional activities. This study aims to examine and analyze the effect of Website Quality
and Promotion of the attitude and consumer decision using UseeTV.com. The research data is
the data page view UseeTV.com starting from 2013-2014. Convenience sampling was use as
sampling method taken by 402 population UseeTV.com users. Based on that population and
using slovin formulas with the margin error 10% then obtained a sample of respondents as
many as 200 people. Structural Equation Model (SEM) is used for method of analysis study.
Research results show that the Website Quality and Promotions significantly affect the
Attitude and Consumer Decision. Website Quality is the biggest significant variable in
influencing attitude and consumers decision to use the portal website UseeTV.com.
Keywords : Website Quality, Promotion, Attitude, Consumer Decision