Vol 16, No 1 (2026)

MIX : Jurnal Ilmiah Manajemen

Table of Contents

Articles

Choice of Alternatives for Completing Work Tip 182 70 kV GI Namlea–Namrole GI Transmission Project Using Analytical Methods Hierarchy Process (AHP)
10.22441/jurnal_mix.2026.v16i1.001
Firman Syarip, Machsus Machsus
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1-17
The Influence of Dynamic Capability on Program Uniqueness and Its Implications for Business Performance through Flexibility Strategy in the Coffee Business
10.22441/jurnal_mix.2026.v16i1.002
Eva Rachmawati, Vanessa Gaffar, Lili Adi Wibowo, Puspo Dewi Dirgantari
PDF
18-32
Live Streaming as a Catalyst: How Hedonic and Utilitarian Shopping Drive Impulse Buying Among Gen Z in Indonesia
10.22441/jurnal_mix.2026.v16i1.003
I Gusti Ayu Tirtayani, Gusti Ayu Aghivirwiati, Wan Mohd Hirwani Wan Hussain
PDF
33-47
Exploring Sensory Marketing in E-Commerce: The Role of Visual and Auditory Cues on Customer Engagement and Purchase Intention
10.22441/jurnal_mix.2026.v16i1.004
Ika Susilawati, Ika Susilawati, Sri Murni Setyawati, Nur Choirul Afif
PDF
48-60
Stimulus-Organism-Response (S-O-R) Theory Approach on Loyalty and Hospital Switching Model
10.22441/jurnal_mix.2026.v16i1.005
Herni Justiana Astuti, Nor’ain Abdullah, Wiwin Dyah Priwanti, Suryo Luqman Hakim
PDF
61-78
Enhancing Corporate Governance: Female Board Influence on Non-Financial Reporting Effectiveness in Managing Agency Costs
10.22441/jurnal_mix.2026.v16i1.006
Nicken Destriana, Shalma Atika Putri
PDF
79-96
Entrepreneurship and ESG Convergence: Improving Business Performance in Emerging Markets
10.22441/jurnal_mix.2026.v16i1.007
Martinus Calvin Saputra, Christian Herdinata, Damelina Basauli Tambunan, David Sukardi Kodrat, Tommy Christian Efrata
PDF
97-107
Understanding Traditional Culinary Engagement: The Impact of Income Levels, Lifestyle Patterns, and Sensory Branding
10.22441/jurnal_mix.2026.v16i1.008
Ari Arisman, Isyana Rahayu, Mohamad Herdi Faizal, Teuku Dhani Al Ramdhani, Viska Putria Ananda
PDF
108-125
Integrating Sharia Principles into Portfolio Optimization: Empirical Evidence from the Indonesian Islamic Capital Market
10.22441/jurnal_mix.2026.v16i1.009
Sisca Debyola Widuhung, Zul Karnen, Yatimin Yatimin
PDF
126-136
The Relationship between Emotional Intelligence, Organisational Commitment, Work Environment, and Reward Systems on the Performance of Educational Personnel in Private Universities in West Java
10.22441/jurnal_mix.2026.v16i1.010
Kania Laelawati, Yudi Garnida
PDF
137-155
Environmentally Friendly Advertising, Green Product Value, and Price Perception on Purchasing Decisions with Environmental Awareness as a Moderating Variable on Eco-Friendly Products in West Java
10.22441/jurnal_mix.2026.v16i1.011
Syaifuddin Syaifuddin
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156-177