MIX: JURNAL ILMIAH MANAJEMEN

Journal titleMIX : Jurnal Ilmiah Manajemen
InitialsJurnal MIX
Print ISSN2088-1231
Online ISSN2460-5328
GradeSinta 2 National Accredited Journal, Decree No: 85/M/KPT/2020
Frequency3 issues per year (February, June, and October)
DOI Journal10.22441/jurnal_mix by Crossref logo 
OAI Journalhttp://publikasi.mercubuana.ac.id/index.php/Jural_Mix/oai by OAI 
Editor-in-chiefDr. Daru Asih, SE., M.Si. Email: (daru.asih@mercubuana.ac.id)
PublisherUniversitas Mercu Buana
Cite AnalysisGoogle Scholar
IndexingGoogle Scholar, DOAJ, Garuda Ristekbrin.

Jurnal Mix adalah Sebuah Jurnal Ilmiah Bidang Studi Manajemen Organisasi, Pemasaran dan Keuangan Jurnal Ilmiah Manajemen yang diterbitkan oleh Program Studi Magister Manajemen, Program Pascasarjana, Universitas Mercu Buana, Jakarta.Jurnal ini tersedia versi Cetak (p-ISSN: 2088-1231) dan versi Online (e-ISSN: 2460-5328), secara teratur diterbitkan 3 (tiga) kali dalam 1 (satu) tahun, yaitu pada bulan Februari, Juni dan Oktober.

 


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ONLINE SUBMISSION

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LANGUAGE EDITION

The MIX: JURNAL ILMIAH MANAJEMEN of Universitas Mercu Buana was published in Indonesian and English. It is expected that the authors submit the paper in Indonesian and English.

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Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen

Table of Contents

Articles

ORIENTASI PASAR DAN PERAN AUDIT PEMASARAN DALAM MEMBANGUN KINERJA DAN DAYA SAING PERGURUAN TINGGI SWASTA
10.22441/mix.2020.v10i3.001
Isbandriyati Mutmainah, Budi Suharjo, Kirbrandoko Kirbrandoko, Rita Nurmalina
PDF
298-320
PENGARUH PERSEPSI BAURAN PEMASARAN, PENJUALAN KENDARAAN, DAN PROGRAM LOYALITAS TERHADAP PEMBELIAN BAN DI PASAR REPLACEMENT
10.22441/mix.2020.v10i3.002
Panji Septiaji, Megawati Simanjuntak, Imam Teguh Saptono
PDF
321-345
CREATING ONLINE PURCHASE DECISION AND BRAND IMAGE BASED ON ADVERTISING EFFECTIVENESS WITH EPIC MODEL
10.22441/mix.2020.v10i3.003
Harrie Lutfie, Dandy Marcelino
PDF
346-366
GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION
10.22441/mix.2020.v10i3.004
Genoveva Genoveva, Dian Ridho Samukti
PDF
367-384
THE IMPLICATION OF GREEN MARKETING THAT INFLUENCE THE CUSTOMER AWARENESS TOWARDS THEIR PURCHASE DECISION
10.22441/mix.2020.v10i3.005
Yanto Ramli, Dudi Permana, Mochamad Soelton, Swarmilah Hariani, Tantri Yanuar
PDF
385-399
ENVIRONMENTAL UNCERTAINTY IN MODERATING BUDGETARY PARTICIPATION AND ORGANIZATIONAL COMMITMENT TO BUDGETARY SLACK
10.22441/mix.2020.v10i3.006
putu kepramareni, Ida Ayu Nyoman Yuliastuti, Gusti Ayu Ari Dewi
PDF
400-414
TRANSFORMATIONAL LEADERSHIP AND JOB SATISFACTION: A QUANTITATIVE STUDY ON TEXTILE COMPANIES IN SOLO CENTRAL JAVA
10.22441/mix.2020.v10i3.007
Timotius FCW Sutrisno, Damelina Basauli Tambunan, Teofilus Teofilus, Aria G Henryanto, Devi R Wijayadne
PDF
415-426
HOW WORK SATISFACTION AND ORGANIZATION CLIMATE INFLUENCE ORGANIZATIONAL CITIZENSHIP BEHAVIOUR
10.22441/mix.2020.v10i3.008
Arissetyanto Nugroho, Elyssa Nurulita, Janfry Sihite
PDF
427-438
EDUCATION ENTREPRENEURSHIP, SELF-EFFICATION AND FAMILY ENVIRONMENT ON THE SPIRIT OF STUDENTS BUSINESS ENTREPRENEURS TROUGH PERSONALITY
10.22441/mix.2020.v10i3.009
dewi urip wahyuni, Rismawati Rismawati
PDF
439-453
HOW TRANSFORMATIONAL LEADERSHIP INTENSIFY EMPLOYEE PERFORMANCE MEDIATING BY JOB SATISFACTION
10.22441/mix.2020.v10i3.010
IGede Putu Kawiana, I Gede Riana, I Gede Rihayana, I Nyoman Rasmen Adi
PDF
454-468