Vol. 14 No. 1 (2024): MIX: Jurnal Ilmiah Manajemen

Articles

• The Impact of E-Business Technologies and Social Media Marketing on Indonesian SMEs Sustainability

  Hartiwi Prabowo, Teguh Sriwidadi

  1-17

  • PDF   Article Views: 3448 times | Article Downloads: 1058 times

• The Analysis of Technology Acceptance Model (TAM) on Culinary MSMEs Marketplace in Garut Regency

  Nizar Alam Hamdani, Rio Muladi, Galih Abdul Fatah Maulani

  18-43

  • PDF   Article Views: 2148 times | Article Downloads: 617 times

• Determinants of Capital Structure and their Effect on Firm Value: Evidence on Food and Beverage Companies in Indonesia

  Cut Zahri, Fandi Iskandar Sopang, Bambang Irwandi

  44-63

  • PDF   Article Views: 2447 times | Article Downloads: 732 times

• The Role of Customer Value as Intervening in Repurchase Decisions: The Case of Skincare Indonesia

  Feliks Anggia Binsar Kristian Panjaitan, Hotman Panjaitan

  64-81

  • PDF   Article Views: 2373 times | Article Downloads: 850 times

• Passenger Loyalty and Satisfaction: Empirical Evidence at the South Sumatra LRT Station in Indonesia

  Prasadja Ricardianto, Azis Okta Risdiana, Edi Abdurachman, Soemino Eko Saputro, Okin Ringan Purba

  82-100

  • PDF   Article Views: 2177 times | Article Downloads: 689 times

• Big Five Personality on Life Satisfaction: Job Satisfaction and Job Stress as Mediators (Study on Small Enterprises in Garut Regency)

  Kosasih Kosasih, Farida Yuliaty, Vip Paramarta, Dewi Kania, Fitriana Fitriana

  101-123

  • PDF   Article Views: 2603 times | Article Downloads: 1089 times

• How Transformational Leadership and Job Satisfaction Can Effect on Organizational Commitment and Increase Organizational Citizenship Behavior

  Tine Yuliantini, Muhammad Ramli, Christian Kuswibowo, Fadhila Dhia Malihah, Anees Janee Ali

  124-142

  • PDF   Article Views: 3126 times | Article Downloads: 1109 times

• How Important is e-WOM for an Agrotourism in Batu City? Second-order PLS-SEM Approach

  Muhamad Zahran Nurirrozak, Silvana Maulidah, Novi Haryati, Riyanti Isaskar

  143-157

  • PDF   Article Views: 1815 times | Article Downloads: 616 times

• The Influence of Green Marketing and Brand Awareness on Purchase Intention Through Brand Image as a Mediation Variable

  Dewi Murtiningsih, Ririn Wulandari, Hendrati Dwi Mulyaningsih

  158-174

  • PDF   Article Views: 4126 times | Article Downloads: 1075 times

• Determination of Factors Affecting Cashless Payment Through E-Wallet for Students in Yogyakarta

  Aditya Wahyu Pratama, Rifqi Syarif Nasrulloh

  175-189

  • PDF   Article Views: 2869 times | Article Downloads: 711 times

• Factors Influencing Intention and Decision to Visit Gadang Clock Tower Tourist Object in Bukittinggi, West Sumatra

  Winny Alna Marlina, Eliza Ellen Surbakti, Alfian Agus

  190-212

  • PDF   Article Views: 1993 times | Article Downloads: 681 times

• Prediction of Customer Engagement Response to E-wallet Content Based on Machine Learning Using Combined E-Wallet Dataset and Individual E-Wallet Dataset

  Muhammad Ibnu Rizaldi, Sunu Widianto

  213-226

  • PDF   Article Views: 2060 times | Article Downloads: 545 times

• The Effect of Activity, Liquidity, Profitability, And Solvency on Stock Prices and Implications on Firm Value: Pharmaceutical Industry Sub-Sector Companies

  Mujibah A Sufyani, Angga Cahbana

  227-248

  • PDF   Article Views: 2776 times | Article Downloads: 645 times

• The Effect of Green Advertising on Environmental Attitudes and Purchase Intention in Buying Environmentally Friendly Products (Studies on Garnier Products)

  Putri Rakhmatia Nabahani, Daru Asih, Fadhila Dhia Malihah, Nurul Komara Fajrin

  249-268

  • PDF   Article Views: 2568 times | Article Downloads: 1010 times

• Marketing 4.0 for Mango Market Development Effectively in Indramayu Regency, Indonesia

  Ellen Rusliati, Mulyaningrum Mulyaningrum, Erni Rusyani, Ferry Mulyanto

  269-287

  • PDF   Article Views: 2100 times | Article Downloads: 718 times