Vol. 14 No. 1 (2024): MIX: Jurnal Ilmiah Manajemen

Articles

• The Impact of E-Business Technologies and Social Media Marketing on Indonesian SMEs Sustainability

  Hartiwi Prabowo, Teguh Sriwidadi

  1-17

  • PDF   Article Views: 3399 times | Article Downloads: 1052 times

• The Analysis of Technology Acceptance Model (TAM) on Culinary MSMEs Marketplace in Garut Regency

  Nizar Alam Hamdani, Rio Muladi, Galih Abdul Fatah Maulani

  18-43

  • PDF   Article Views: 2136 times | Article Downloads: 610 times

• Determinants of Capital Structure and their Effect on Firm Value: Evidence on Food and Beverage Companies in Indonesia

  Cut Zahri, Fandi Iskandar Sopang, Bambang Irwandi

  44-63

  • PDF   Article Views: 2433 times | Article Downloads: 722 times

• The Role of Customer Value as Intervening in Repurchase Decisions: The Case of Skincare Indonesia

  Feliks Anggia Binsar Kristian Panjaitan, Hotman Panjaitan

  64-81

  • PDF   Article Views: 2341 times | Article Downloads: 844 times

• Passenger Loyalty and Satisfaction: Empirical Evidence at the South Sumatra LRT Station in Indonesia

  Prasadja Ricardianto, Azis Okta Risdiana, Edi Abdurachman, Soemino Eko Saputro, Okin Ringan Purba

  82-100

  • PDF   Article Views: 2140 times | Article Downloads: 684 times

• Big Five Personality on Life Satisfaction: Job Satisfaction and Job Stress as Mediators (Study on Small Enterprises in Garut Regency)

  Kosasih Kosasih, Farida Yuliaty, Vip Paramarta, Dewi Kania, Fitriana Fitriana

  101-123

  • PDF   Article Views: 2552 times | Article Downloads: 1078 times

• How Transformational Leadership and Job Satisfaction Can Effect on Organizational Commitment and Increase Organizational Citizenship Behavior

  Tine Yuliantini, Muhammad Ramli, Christian Kuswibowo, Fadhila Dhia Malihah, Anees Janee Ali

  124-142

  • PDF   Article Views: 3037 times | Article Downloads: 1100 times

• How Important is e-WOM for an Agrotourism in Batu City? Second-order PLS-SEM Approach

  Muhamad Zahran Nurirrozak, Silvana Maulidah, Novi Haryati, Riyanti Isaskar

  143-157

  • PDF   Article Views: 1798 times | Article Downloads: 613 times

• The Influence of Green Marketing and Brand Awareness on Purchase Intention Through Brand Image as a Mediation Variable

  Dewi Murtiningsih, Ririn Wulandari, Hendrati Dwi Mulyaningsih

  158-174

  • PDF   Article Views: 4068 times | Article Downloads: 1053 times

• Determination of Factors Affecting Cashless Payment Through E-Wallet for Students in Yogyakarta

  Aditya Wahyu Pratama, Rifqi Syarif Nasrulloh

  175-189

  • PDF   Article Views: 2846 times | Article Downloads: 703 times

• Factors Influencing Intention and Decision to Visit Gadang Clock Tower Tourist Object in Bukittinggi, West Sumatra

  Winny Alna Marlina, Eliza Ellen Surbakti, Alfian Agus

  190-212

  • PDF   Article Views: 1967 times | Article Downloads: 674 times

• Prediction of Customer Engagement Response to E-wallet Content Based on Machine Learning Using Combined E-Wallet Dataset and Individual E-Wallet Dataset

  Muhammad Ibnu Rizaldi, Sunu Widianto

  213-226

  • PDF   Article Views: 2047 times | Article Downloads: 541 times

• The Effect of Activity, Liquidity, Profitability, And Solvency on Stock Prices and Implications on Firm Value: Pharmaceutical Industry Sub-Sector Companies

  Mujibah A Sufyani, Angga Cahbana

  227-248

  • PDF   Article Views: 2769 times | Article Downloads: 642 times

• The Effect of Green Advertising on Environmental Attitudes and Purchase Intention in Buying Environmentally Friendly Products (Studies on Garnier Products)

  Putri Rakhmatia Nabahani, Daru Asih, Fadhila Dhia Malihah, Nurul Komara Fajrin

  249-268

  • PDF   Article Views: 2558 times | Article Downloads: 1001 times

• Marketing 4.0 for Mango Market Development Effectively in Indramayu Regency, Indonesia

  Ellen Rusliati, Mulyaningrum Mulyaningrum, Erni Rusyani, Ferry Mulyanto

  269-287

  • PDF   Article Views: 2038 times | Article Downloads: 711 times