Vol 14, No 1 (2024)

MIX: Jurnal Ilmiah Manajemen

Table of Contents

Articles

The Impact of E-Business Technologies and Social Media Marketing on Indonesian SMEs Sustainability
10.22441/jurnal_mix.2024.v14i1.001
Hartiwi Prabowo, Teguh Sriwidadi
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1-17
The Analysis of Technology Acceptance Model (TAM) on Culinary MSMEs Marketplace in Garut Regency
10.22441/jurnal_mix.2024.v14i1.002
Nizar Alam Hamdani, Rio Muladi, Galih Abdul Fatah Maulani
PDF
18-43
Determinants of Capital Structure and their Effect on Firm Value: Evidence on Food and Beverage Companies in Indonesia
10.22441/jurnal_mix.2024.v14i1.003
Cut Zahri, Fandi Iskandar Sopang, Bambang Irwandi
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44-63
The Role of Customer Value as Intervening in Repurchase Decisions: The Case of Skincare Indonesia
10.22441/jurnal_mix.2024.v14i1.004
Feliks Anggia Binsar Kristian Panjaitan, Hotman Panjaitan
PDF
64-81
Passenger Loyalty and Satisfaction: Empirical Evidence at the South Sumatra LRT Station in Indonesia
10.22441/jurnal_mix.2024.v14i1.005
Prasadja Ricardianto, Azis Okta Risdiana, Edi Abdurachman, Soemino Eko Saputro, Okin Ringan Purba
PDF
82-100
Big Five Personality on Life Satisfaction: Job Satisfaction and Job Stress as Mediators (Study on Small Enterprises in Garut Regency)
10.22441/jurnal_mix.2024.v14i1.006
Kosasih Kosasih, Farida Yuliaty, Vip Paramarta, Dewi Kania, Fitriana Fitriana
PDF
101-123
How Transformational Leadership and Job Satisfaction Can Effect on Organizational Commitment and Increase Organizational Citizenship Behavior
10.22441/jurnal_mix.2024.v14i1.007
Tine Yuliantini, Muhammad Ramli, Christian Kuswibowo, Fadhila Dhia Malihah, Anees Janee Ali
PDF
124-142
How Important is e-WOM for an Agrotourism in Batu City? Second-order PLS-SEM Approach
10.22441/jurnal_mix.2024.v14i1.008
Muhamad Zahran Nurirrozak, Silvana Maulidah, Novi Haryati, Riyanti Isaskar
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143-157
The Influence of Green Marketing and Brand Awareness on Purchase Intention Through Brand Image as a Mediation Variable
10.22441/jurnal_mix.2024.v14i1.009
Dewi Murtiningsih, Ririn Wulandari, Hendrati Dwi Mulyaningsih
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158-174
Determination of Factors Affecting Cashless Payment Through E-Wallet for Students in Yogyakarta
10.22441/jurnal_mix.2024.v14i1.010
Aditya Wahyu Pratama, Rifqi Syarif Nasrulloh
PDF
175-189
Factors Influencing Intention and Decision to Visit Gadang Clock Tower Tourist Object in Bukittinggi, West Sumatra
10.22441/jurnal_mix.2024.v14i1.011
Winny Alna Marlina, Eliza Ellen Surbakti, Alfian Agus
PDF
190-212
Prediction of Customer Engagement Response to E-wallet Content Based on Machine Learning Using Combined E-Wallet Dataset and Individual E-Wallet Dataset
10.22441/jurnal_mix.2024.v14i1.012
Muhammad Ibnu Rizaldi, Sunu Widianto
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213-226
The Effect of Activity, Liquidity, Profitability, And Solvency on Stock Prices and Implications on Firm Value: Pharmaceutical Industry Sub-Sector Companies
10.22441/jurnal_mix.2024.v14i1.013
Mujibah A Sufyani, Angga Cahbana
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227-248
The Effect of Green Advertising on Environmental Attitudes and Purchase Intention in Buying Environmentally Friendly Products (Studies on Garnier Products)
10.22441/jurnal_mix.2024.v14i1.014
Putri Rakhmatia Nabahani, Daru Asih, Fadhila Dhia Malihah, Nurul Komara Fajrin
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249-268
Marketing 4.0 for Mango Market Development Effectively in Indramayu Regency, Indonesia
10.22441/jurnal_mix.2024.v14i1.015
Ellen Rusliati, Mulyaningrum Mulyaningrum, Erni Rusyani, Ferry Mulyanto
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269-287