Vol. 14 No. 1 (2024): MIX: Jurnal Ilmiah Manajemen

Articles

• The Impact of E-Business Technologies and Social Media Marketing on Indonesian SMEs Sustainability

  Hartiwi Prabowo, Teguh Sriwidadi

  1-17

  • PDF   Article Views: 3329 times | Article Downloads: 1036 times

• The Analysis of Technology Acceptance Model (TAM) on Culinary MSMEs Marketplace in Garut Regency

  Nizar Alam Hamdani, Rio Muladi, Galih Abdul Fatah Maulani

  18-43

  • PDF   Article Views: 2108 times | Article Downloads: 587 times

• Determinants of Capital Structure and their Effect on Firm Value: Evidence on Food and Beverage Companies in Indonesia

  Cut Zahri, Fandi Iskandar Sopang, Bambang Irwandi

  44-63

  • PDF   Article Views: 2404 times | Article Downloads: 711 times

• The Role of Customer Value as Intervening in Repurchase Decisions: The Case of Skincare Indonesia

  Feliks Anggia Binsar Kristian Panjaitan, Hotman Panjaitan

  64-81

  • PDF   Article Views: 2293 times | Article Downloads: 824 times

• Passenger Loyalty and Satisfaction: Empirical Evidence at the South Sumatra LRT Station in Indonesia

  Prasadja Ricardianto, Azis Okta Risdiana, Edi Abdurachman, Soemino Eko Saputro, Okin Ringan Purba

  82-100

  • PDF   Article Views: 2093 times | Article Downloads: 671 times

• Big Five Personality on Life Satisfaction: Job Satisfaction and Job Stress as Mediators (Study on Small Enterprises in Garut Regency)

  Kosasih Kosasih, Farida Yuliaty, Vip Paramarta, Dewi Kania, Fitriana Fitriana

  101-123

  • PDF   Article Views: 2516 times | Article Downloads: 1061 times

• How Transformational Leadership and Job Satisfaction Can Effect on Organizational Commitment and Increase Organizational Citizenship Behavior

  Tine Yuliantini, Muhammad Ramli, Christian Kuswibowo, Fadhila Dhia Malihah, Anees Janee Ali

  124-142

  • PDF   Article Views: 2983 times | Article Downloads: 1080 times

• How Important is e-WOM for an Agrotourism in Batu City? Second-order PLS-SEM Approach

  Muhamad Zahran Nurirrozak, Silvana Maulidah, Novi Haryati, Riyanti Isaskar

  143-157

  • PDF   Article Views: 1719 times | Article Downloads: 602 times

• The Influence of Green Marketing and Brand Awareness on Purchase Intention Through Brand Image as a Mediation Variable

  Dewi Murtiningsih, Ririn Wulandari, Hendrati Dwi Mulyaningsih

  158-174

  • PDF   Article Views: 3970 times | Article Downloads: 1036 times

• Determination of Factors Affecting Cashless Payment Through E-Wallet for Students in Yogyakarta

  Aditya Wahyu Pratama, Rifqi Syarif Nasrulloh

  175-189

  • PDF   Article Views: 2814 times | Article Downloads: 685 times

• Factors Influencing Intention and Decision to Visit Gadang Clock Tower Tourist Object in Bukittinggi, West Sumatra

  Winny Alna Marlina, Eliza Ellen Surbakti, Alfian Agus

  190-212

  • PDF   Article Views: 1941 times | Article Downloads: 651 times

• Prediction of Customer Engagement Response to E-wallet Content Based on Machine Learning Using Combined E-Wallet Dataset and Individual E-Wallet Dataset

  Muhammad Ibnu Rizaldi, Sunu Widianto

  213-226

  • PDF   Article Views: 1926 times | Article Downloads: 530 times

• The Effect of Activity, Liquidity, Profitability, And Solvency on Stock Prices and Implications on Firm Value: Pharmaceutical Industry Sub-Sector Companies

  Mujibah A Sufyani, Angga Cahbana

  227-248

  • PDF   Article Views: 2750 times | Article Downloads: 636 times

• The Effect of Green Advertising on Environmental Attitudes and Purchase Intention in Buying Environmentally Friendly Products (Studies on Garnier Products)

  Putri Rakhmatia Nabahani, Daru Asih, Fadhila Dhia Malihah, Nurul Komara Fajrin

  249-268

  • PDF   Article Views: 2516 times | Article Downloads: 988 times

• Marketing 4.0 for Mango Market Development Effectively in Indramayu Regency, Indonesia

  Ellen Rusliati, Mulyaningrum Mulyaningrum, Erni Rusyani, Ferry Mulyanto

  269-287

  • PDF   Article Views: 1932 times | Article Downloads: 701 times