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Issue |
Title |
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Vol 9, No 2 (2019): MIX: Jurnal Ilmiah Manajemen |
BRAND COMMITMENT DAN BRAND PSYCHOLOGICAL OWNERSHIP DALAM MEMEDIASI PENGARUH INTERNAL CORPORATE BRANDING TERHADAP BRAND CITIZENSHIP BEHAVIOR |
Abstract
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Agus Purnomo |
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Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN |
Build Brand Resonance Through Brand Image and Brand Love (Study of Apple MacBook Users) |
Abstract
PDF
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Lutfi Lutfi, Edi Rahmat Taufik, Hendra Hermawan |
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Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN |
Omnichannel Fashion Retail in Indonesia: How it affects Marketing Performance? |
Abstract
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Nizar Alam Hamdani, Arum Mutmainah, Galih Abdul Fatah Maulani, Sukma Nugraha, Intan Permana |
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Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen |
Investigations of Customer Loyalty: Strengthening Product Quality, Brand Image and Customer Satisfaction |
Abstract
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Enjang Sudarman, Harries Madiistriyatno, Ikbal Sudarman |
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Vol 11, No 2 (2021): MIX: Jurnal Ilmiah Manajemen |
CELEBRITY ENDORSEMENT DAN CITRA PRODUK HALAL DALAM MEMBANGUN LOYALITAS MEREK: STUDI PADA KOSMETIK WARDAH |
Abstract
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Nalal Muna, Mutia Rahmi Pratiwi, Amida Yusriana |
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Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen |
PERANAN BRAND IMAGE DAN BRAND CREDIBILITY DALAM MENINGKATKAN LOYALTY INTENTION MELALUI BRAND COMMITMENT |
Abstract
PDF
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Keni Keni, Callista Callista |
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Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen |
BRAND SATISFACTION MEMEDIASI PENGARUH SELF CONGRUITY TERHADAP BRAND LOYALTY |
Abstract
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Nurkholish Majid, Sunaryo Sunaryo, Ananda Sabil Husein |
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Vol 10, No 1 (2020): MIX: Jurnal Ilmiah Manajemen |
ANALISIS PERBEDAAN PERSEPSI BUSINESS BRAND LINTAS GENERASI PADA ANGKATAN VIII “FAMILY BUSINESS UNIVERSITAS CIPUTRA” |
Abstract
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Metta Padmalia |
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Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN |
The Customer Satisfaction as an Antecedent of Purchase Decision in the Post Pandemic Era |
Abstract
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Putu Nina Madiawati, Nova Lina Kristin Pardede |
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Vol 11, No 3 (2021): MIX: Jurnal Ilmiah Manajemen |
MEMBANGUN CITRA MEREK PERUSAHAAN DAN KUALITAS PRODUK DALAM MEMEDIASI PENGARUH E-WOM PADA KEPUTUSAN PEMBELIAN MELALUI APLIKASI DIGITAL |
Abstract
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Yudi Nur supriadi, Dianwicaksih Arieftiara, Desmintari Desmintari, Eeng Ahman |
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Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen |
PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI |
Abstract
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Raden Bagus Faizal Irany Sidharta, Ni Luh Ariningsih Sari, Wayan Suwandha |
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Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen |
PENGARUH SEPULUH EKUITAS MEREK TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN SEPATU BATA BERDASARKAN SIKAP KONSUMEN |
Abstract
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Ambar Rukmi Dyah Kusumawardani, Jono M. Munandar, Mukhamad Najib |
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Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen |
GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION |
Abstract
PDF
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Genoveva Genoveva, Dian Ridho Samukti |
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Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen |
STRATEGI KUALITAS HUBUNGAN MEREK, KOMITMEN, KECINTAAN TERHADAP LOYALITAS MEREK PADA RESTORAN WARALABA |
Abstract
PDF
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Sahnaz Ubud, Suzan Ubud |
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Vol 9, No 2 (2019): MIX: Jurnal Ilmiah Manajemen |
THE ELEMENTS OF PACKAGING THAT FORM A BRAND PERSONALITY. A CASE STUDY ON AROMA PREMIUM SEKOTENG PRODUCTS |
Abstract
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Teofilus Teofilus, Timotius FCW Sutrisno, Angeline Gomuljo |
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Vol 11, No 3 (2021): MIX: Jurnal Ilmiah Manajemen |
THE NEGATIVE SIDE OF BRAND ATTACHMENT IN PRODUCING NEGATIVE CONSUMER BEHAVIOR |
Abstract
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Cynthia Ayu Manggarani, Lina Regina Notylia, Shine Pintor Siolemba Patiro |
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Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen |
PENGARUH KREDIBILITAS ENDORSER TERHADAP MINAT BELI DENGAN TIGA TIPE KONSUMEN PADA INDUSTRI BUSANA MUSLIMAH |
Abstract
PDF
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Ayu Ningsetya Mardika Riskhi, Jono M Munandar, Mukhamad Najib |
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Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen |
Analysis of Content Marketing and Online Advertising on Brand Awareness for Halal Skincare Products Brands |
Abstract
PDF
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Yulia Nur Hasanah, Fauzan Aziz |
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Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen |
PERILAKU BRAND SWITCHING PENGGUNA TELEPON SELULER SMARTFREN |
Abstract
PDF
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Tafiprios ., Rina Astini |
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Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen |
PENGARUH EXPERIENTIAL MARKETING DAN CITRA MEREK TERHADAP KEPUASAN PENUMPANG KERETA API BISNIS |
Abstract
PDF
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Yasintha Soelasih |
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