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• The Impact of Brand Authenticity on Consumer Purchase Decisions in Digital Marketplaces: The Role of Brand Trust as a Mediator

  Intan Cahyani Rachman, Elvina Elvina, Halimatus Sa'diyah, Nursyidah Nursyidah

  881-901

  2025-11-17

• The Influence of Green Marketing and Brand Awareness on Purchase Intention Through Brand Image as a Mediation Variable

  Dewi Murtiningsih, Ririn Wulandari, Hendrati Dwi Mulyaningsih

  158-174

  2024-02-29

• The Effects of Perceived Service Quality and Satisfaction on Brand Loyalty: The Mediating Role of Coffee Shop Customer Trust in Bali

  Ni Made Wahyuni, Ni Luh Putu Indiani

  985-1002

  2025-12-22

• The Influence of Green Marketing Strategy on Customer Loyalty with Mediation Role of Brand Image

  Adi Nurmahdi, Ma Theresa Bringas Nardo, Nur Aktif Budiono

  207-221

  2025-03-11

• How Do Social Media Marketing and Brand Equity Drive Consumer Purchasing Decisions in the Food Industry?

  Agustinus Dedy Handrimurtjahjo, Corinne Verencia, Siti Salwa

  38-57

  2025-03-11

• The Antecedents of the Rural Bank Patronage in Indonesia

  Sri Hayati, Refius Pradipta Setyanto

  482-500

  2024-06-30