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Vol 9, No 2 (2019): MIX: Jurnal Ilmiah Manajemen BRAND COMMITMENT DAN BRAND PSYCHOLOGICAL OWNERSHIP DALAM MEMEDIASI PENGARUH INTERNAL CORPORATE BRANDING TERHADAP BRAND CITIZENSHIP BEHAVIOR Abstract  PDF
Agus Purnomo
 
Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN Build Brand Resonance Through Brand Image and Brand Love (Study of Apple MacBook Users) Abstract  PDF
Lutfi Lutfi, Edi Rahmat Taufik, Hendra Hermawan
 
Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN Omnichannel Fashion Retail in Indonesia: How it affects Marketing Performance? Abstract  PDF
Nizar Alam Hamdani, Arum Mutmainah, Galih Abdul Fatah Maulani, Sukma Nugraha, Intan Permana
 
Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen Investigations of Customer Loyalty: Strengthening Product Quality, Brand Image and Customer Satisfaction Abstract  PDF
Enjang Sudarman, Harries Madiistriyatno, Ikbal Sudarman
 
Vol 11, No 2 (2021): MIX: Jurnal Ilmiah Manajemen CELEBRITY ENDORSEMENT DAN CITRA PRODUK HALAL DALAM MEMBANGUN LOYALITAS MEREK: STUDI PADA KOSMETIK WARDAH Abstract  PDF
Nalal Muna, Mutia Rahmi Pratiwi, Amida Yusriana
 
Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen PERANAN BRAND IMAGE DAN BRAND CREDIBILITY DALAM MENINGKATKAN LOYALTY INTENTION MELALUI BRAND COMMITMENT Abstract  PDF
Keni Keni, Callista Callista
 
Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen BRAND SATISFACTION MEMEDIASI PENGARUH SELF CONGRUITY TERHADAP BRAND LOYALTY Abstract  PDF
Nurkholish Majid, Sunaryo Sunaryo, Ananda Sabil Husein
 
Vol 10, No 1 (2020): MIX: Jurnal Ilmiah Manajemen ANALISIS PERBEDAAN PERSEPSI BUSINESS BRAND LINTAS GENERASI PADA ANGKATAN VIII “FAMILY BUSINESS UNIVERSITAS CIPUTRA” Abstract  PDF
Metta Padmalia
 
Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN The Customer Satisfaction as an Antecedent of Purchase Decision in the Post Pandemic Era Abstract  PDF
Putu Nina Madiawati, Nova Lina Kristin Pardede
 
Vol 11, No 3 (2021): MIX: Jurnal Ilmiah Manajemen MEMBANGUN CITRA MEREK PERUSAHAAN DAN KUALITAS PRODUK DALAM MEMEDIASI PENGARUH E-WOM PADA KEPUTUSAN PEMBELIAN MELALUI APLIKASI DIGITAL Abstract  PDF
Yudi Nur supriadi, Dianwicaksih Arieftiara, Desmintari Desmintari, Eeng Ahman
 
Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI Abstract  PDF
Raden Bagus Faizal Irany Sidharta, Ni Luh Ariningsih Sari, Wayan Suwandha
 
Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen PENGARUH SEPULUH EKUITAS MEREK TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN SEPATU BATA BERDASARKAN SIKAP KONSUMEN Abstract  PDF
Ambar Rukmi Dyah Kusumawardani, Jono M. Munandar, Mukhamad Najib
 
Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION Abstract  PDF
Genoveva Genoveva, Dian Ridho Samukti
 
Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen STRATEGI KUALITAS HUBUNGAN MEREK, KOMITMEN, KECINTAAN TERHADAP LOYALITAS MEREK PADA RESTORAN WARALABA Abstract  PDF
Sahnaz Ubud, Suzan Ubud
 
Vol 9, No 2 (2019): MIX: Jurnal Ilmiah Manajemen THE ELEMENTS OF PACKAGING THAT FORM A BRAND PERSONALITY. A CASE STUDY ON AROMA PREMIUM SEKOTENG PRODUCTS Abstract  PDF
Teofilus Teofilus, Timotius FCW Sutrisno, Angeline Gomuljo
 
Vol 11, No 3 (2021): MIX: Jurnal Ilmiah Manajemen THE NEGATIVE SIDE OF BRAND ATTACHMENT IN PRODUCING NEGATIVE CONSUMER BEHAVIOR Abstract  PDF
Cynthia Ayu Manggarani, Lina Regina Notylia, Shine Pintor Siolemba Patiro
 
Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen PENGARUH KREDIBILITAS ENDORSER TERHADAP MINAT BELI DENGAN TIGA TIPE KONSUMEN PADA INDUSTRI BUSANA MUSLIMAH Abstract  PDF
Ayu Ningsetya Mardika Riskhi, Jono M Munandar, Mukhamad Najib
 
Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen Analysis of Content Marketing and Online Advertising on Brand Awareness for Halal Skincare Products Brands Abstract  PDF
Yulia Nur Hasanah, Fauzan Aziz
 
Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen PERILAKU BRAND SWITCHING PENGGUNA TELEPON SELULER SMARTFREN Abstract  PDF
Tafiprios ., Rina Astini
 
Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen PENGARUH EXPERIENTIAL MARKETING DAN CITRA MEREK TERHADAP KEPUASAN PENUMPANG KERETA API BISNIS Abstract  PDF
Yasintha Soelasih
 
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