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Vol 9, No 2 (2019): MIX: Jurnal Ilmiah Manajemen BRAND COMMITMENT DAN BRAND PSYCHOLOGICAL OWNERSHIP DALAM MEMEDIASI PENGARUH INTERNAL CORPORATE BRANDING TERHADAP BRAND CITIZENSHIP BEHAVIOR Abstract  PDF
Agus Purnomo
 
Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen BRAND SATISFACTION MEMEDIASI PENGARUH SELF CONGRUITY TERHADAP BRAND LOYALTY Abstract  PDF
Nurkholish Majid, Sunaryo Sunaryo, Ananda Sabil Husein
 
Vol 10, No 1 (2020): MIX: Jurnal Ilmiah Manajemen ANALISIS PERBEDAAN PERSEPSI BUSINESS BRAND LINTAS GENERASI PADA ANGKATAN VIII “FAMILY BUSINESS UNIVERSITAS CIPUTRA” Abstract  PDF
Metta Padmalia
 
Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI Abstract  PDF
Raden Bagus Faizal Irany Sidharta, Ni Luh Ariningsih Sari, Wayan Suwandha
 
Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen PENGARUH SEPULUH EKUITAS MEREK TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN SEPATU BATA BERDASARKAN SIKAP KONSUMEN Abstract  PDF
Ambar Rukmi Dyah Kusumawardani, Jono M. Munandar, Mukhamad Najib
 
Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen STRATEGI KUALITAS HUBUNGAN MEREK, KOMITMEN, KECINTAAN TERHADAP LOYALITAS MEREK PADA RESTORAN WARALABA Abstract  PDF
Sahnaz Ubud, Suzan Ubud
 
Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen PENGARUH KREDIBILITAS ENDORSER TERHADAP MINAT BELI DENGAN TIGA TIPE KONSUMEN PADA INDUSTRI BUSANA MUSLIMAH Abstract  PDF
Ayu Ningsetya Mardika Riskhi, Jono M Munandar, Mukhamad Najib
 
Vol 9, No 2 (2019): MIX: Jurnal Ilmiah Manajemen THE ELEMENTS OF PACKAGING THAT FORM A BRAND PERSONALITY. A CASE STUDY ON AROMA PREMIUM SEKOTENG PRODUCTS Abstract  PDF
Timotius FCW Sutrisno
 
Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen PERILAKU BRAND SWITCHING PENGGUNA TELEPON SELULER SMARTFREN Abstract  PDF
Tafiprios ., Rina Astini
 
Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen PENGARUH EXPERIENTIAL MARKETING DAN CITRA MEREK TERHADAP KEPUASAN PENUMPANG KERETA API BISNIS Abstract  PDF
Yasintha Soelasih
 
Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen PENGARUH PERSEPSI MEREK JASA TERHADAP SERVICE QUALITY, VALUE DAN LOYALITAS PELANGGAN: STUDI INDUSTRI LOW COST AIRLINES INDONESIA Abstract  PDF
Samuel Pandhega, Sri Rahayu Hijrah Hati, Savira Miranti
 
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