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• Embracing Sustainability in Purchase Behavior Using the Theory of Planned Behavior

  Azura Rizkiatami, Yolanda Masnita, Kurniawati Kurniawati

  15-29

  2023-02-27

• Environmentally Friendly Advertising, Green Product Value, and Price Perception on Purchasing Decisions with Environmental Awareness as a Moderating Variable on Eco-Friendly Products in West Java

  Syaifuddin Syaifuddin

  156-177

  2026-03-14

• Drivers of Young Consumers’ Willingness to Reduce Food Waste and Buy Intelligent Packaging

  Hendy Suwandi, Nyiayu Rania Zalfaa Bakrie, Aurelia Vianney, Evelyn Hendriana

  320-333

  2025-03-10

• Green Marketing Mix and Halal Ethics: Integrating Sustainable Management in Indonesia’s Logistics Sector

  Mega Tunjung Hapsari, Azmi Fahrurrizal Amrulloh

  292-307

  2026-04-14

• Trust is felt to be a Good Trigger in Marketing and Green Products in Generating Purchase Interest

  I Nyoman Rasmen Adi, Made Mulyadi, I Nengah Wirsa, I Nengah Dasi Astawa, Made Setini

  170-188

  2022-06-30

• THE IMPLICATION OF GREEN MARKETING THAT INFLUENCE THE CUSTOMER AWARENESS TOWARDS THEIR PURCHASE DECISION

  Yanto Ramli, Dudi Permana, Mochamad Soelton, Swarmilah Hariani, Tantri Yanuar

  385-399

  2020-10-06

• GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION

  Genoveva Genoveva, Dian Ridho Samukti

  367-384

  2020-10-06

• The Influence of Green Marketing Strategy on Customer Loyalty with Mediation Role of Brand Image

  Adi Nurmahdi, Ma Theresa Bringas Nardo, Nur Aktif Budiono

  207-221

  2025-03-11

• The Influence of Green Marketing and Brand Awareness on Purchase Intention Through Brand Image as a Mediation Variable

  Dewi Murtiningsih, Ririn Wulandari, Hendrati Dwi Mulyaningsih

  158-174

  2024-02-29

• ANTROPOMORFISME KONSUMEN PADA ALAM DAN PENGARUHNYA PADA SIKAP TERHADAP PROGRAM GREEN CAUSE-RELATED MARKETING

  Dwinita Laksmidewi, Yasintha Soelasih