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Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen Investigations of Customer Loyalty: Strengthening Product Quality, Brand Image and Customer Satisfaction Abstract  PDF
Enjang Sudarman, Harries Madiistriyatno, Ikbal Sudarman
 
Vol 11, No 2 (2021): MIX: Jurnal Ilmiah Manajemen CELEBRITY ENDORSEMENT DAN CITRA PRODUK HALAL DALAM MEMBANGUN LOYALITAS MEREK: STUDI PADA KOSMETIK WARDAH Abstract  PDF
Nalal Muna, Mutia Rahmi Pratiwi, Amida Yusriana
 
Vol 10, No 1 (2020): MIX: Jurnal Ilmiah Manajemen CORPORATE SOCIAL RESPONSIBILITY: KONSEKUENSI PRAKTIK DAN HUBUNGANNYA DENGAN CORPORATE IMAGE DAN LOYALITAS PELANGGAN Abstract  PDF
Fatik Rahayu, Fadhel Audia Yusran
 
Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen BRAND SATISFACTION MEMEDIASI PENGARUH SELF CONGRUITY TERHADAP BRAND LOYALTY Abstract  PDF
Nurkholish Majid, Sunaryo Sunaryo, Ananda Sabil Husein
 
Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen The Impact of E-CRM and Customer Experience on E-Commerce Consumer Loyalty Through Satisfaction in Indonesia Abstract  PDF
Nurjannah Nurjannah, Erwina Erwina, Jafar Basalamah, Muh. Haerdiansyah Syahnur
 
Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen KEPUASAN PELANGGAN MEMEDIASI PENGARUH KUALITAS PROSES, KUALITAS INFRASTRUKTUR, DAN KUALITAS INTERAKSI TERHADAP LOYALITAS PELANGGAN Abstract  PDF
Bidari Andria Devi, Wisnu Untoro
 
Vol 8, No 1 (2018): MIX: Jurnal Ilmiah Manajemen KEPUASAN PELANGGAN MEMEDIASI PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS PELANGGAN Abstract  PDF
Novianti Novianti, Endri Endri, Darlius Darlius
 
Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen Creating Student Loyalty Through the Value of Context-Based Customer Education Abstract  PDF
Muji Gunarto, Purwanto Purwanto, Dita Amanah, Dedy Ansari Harahap
 
Vol 11, No 3 (2021): MIX: Jurnal Ilmiah Manajemen THE NEGATIVE SIDE OF BRAND ATTACHMENT IN PRODUCING NEGATIVE CONSUMER BEHAVIOR Abstract  PDF
Cynthia Ayu Manggarani, Lina Regina Notylia, Shine Pintor Siolemba Patiro
 
Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen PERANAN BRAND IMAGE DAN BRAND CREDIBILITY DALAM MENINGKATKAN LOYALTY INTENTION MELALUI BRAND COMMITMENT Abstract  PDF
Keni Keni, Callista Callista
 
Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen DETERMINANTS OF CUSTOMER`S SWITCHING INTENTION BASED ON EXPERIENCE AND SHARIA VALUE CONGRUITY Abstract  PDF
Muthmainah ., Muhammad Cholil
 
Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen PENGARUH PERSEPSI MEREK JASA TERHADAP SERVICE QUALITY, VALUE DAN LOYALITAS PELANGGAN: STUDI INDUSTRI LOW COST AIRLINES INDONESIA Abstract  PDF
Samuel Pandhega, Sri Rahayu Hijrah Hati, Savira Miranti
 
Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen STRATEGI KUALITAS HUBUNGAN MEREK, KOMITMEN, KECINTAAN TERHADAP LOYALITAS MEREK PADA RESTORAN WARALABA Abstract  PDF
Sahnaz Ubud, Suzan Ubud
 
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