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Found 9 items.
  • Analysis of Intervening Variables of New Product Performance affected by Tacit Knowledge and Strategic Flexibility

    Nizar Alam Hamdani, Muhammad Ridwan, Galih Abdul Fatah Maulani, Intan Permana
    368-383
    2022-10-29
  • The Influence of Product Innovation and Innovation-Based Marketing on The Competitiveness of MSMEs and its Impact on Local Economic Growth in West Java

    Suca Rusdian, Yusuf Tojiri, Ipa Hafsiah Yakin
    743-770
    2025-11-04
  • Trust is felt to be a Good Trigger in Marketing and Green Products in Generating Purchase Interest

    I Nyoman Rasmen Adi, Made Mulyadi, I Nengah Wirsa, I Nengah Dasi Astawa, Made Setini
    170-188
    2022-06-30
  • PENGARUH INTEGRASI INTERNAL, INTEGRASI EKSTERNAL, DAN EFEK KOMPLEMENTER INTEGRASI DALAM RANTAI PASOKAN TERHADAP INOVASI PRODUK

    Zulaeha Zulaeha, Anjar Priyono
  • How Entrepreneurship Orientation Influences the Performance of New Product Development in the SME in Bantul?

    Aris Kusuno Diantoro, Foster Ikhsan, Titik Kusmantini, Anisa Wardatul Janah
    454-471
    2025-03-10
  • The Effect of Green Motivation and Green Creativity on Performance: The Mediating Role of Green Innovation

    Anastasia Riani Suprapti, Intan Novela Qurrotul Aini, Mugi Harsono, Rakotoarisoa Maminiaina Heritiana Sedera
    335-347
    2025-03-21
  • PENGARUH TACIT KNOWLEDGE TERHADAP INOVASI PRODUK PADA INDUSTRI KREATIF KERAJINAN DI KABUPATEN MINAHASA, SULAWESI UTARA

    Leonardus Ricky Rengkung, Lyndon R. J. Pangemanan, Lorraine W.Th. Sondak
    160 - 173
  • The Role of the Business Environment in Improving the Competitiveness of the West Java Traditional Medicine Industry

    Elan Eriswanto, Antony Antony
    796-810
    2025-11-05
  • Enhancing the Organizational Innovation: The Role of HRM Practices and Transformational Leadership in SMEs

    Asraf Asraf, Abdul Hakim, Indira Yuana, Astil Harli Roslan
    461-481
    2024-06-30
1 - 9 of 9 items

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Universitas Mercu Buana
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