ANALYSIS OF HUMAN RESOURCE DEVELOPMENT TO INCREASE ONLINE SALES OF PAYU LEGI SHOP DURING THE COVID-19 PANDEMIC

Abstract

From 2019 to 2020, Payu Legi's sales turnover is expected to drop. The purpose of this research is to determine how Payu Legi's online store sales are affected by human resource development. Only Payu Legi in Sukabumi, Bandar Lampung, is examined in this study. Payu Legi, the proprietors of small businesses, were the subjects of this survey. Five persons participated in this study: one owner and four staff. Descriptive data analysis is used in this form of qualitative study. All data gathered from the field, including observations, interviews, and data included in specific documents, are included in data gathering. To view the whole picture or just one component of the study, data is presented in an effort to do so. Payu Legi's online shop's sales have suffered as a consequence of its Human Resource Development efforts, according to a study on "Analysis of Human Resource Development to Increase Sales of Payu Legi's Online Shop." This is because in finding employees employers do not pay attention to the skills and education of these employees so that employers must teach their employees from zero to understand. For business actors, it is expected to focus on developing human resources for the employees they already have because good human resources will have a positive impact on production, promotion, quality, service, and so on in chip shops which will directly increase sales turnover.